BBC One Rebrand

And so, after four and a half years and over 40,000 appearances, the Rhythm and Movement idents have been shown the door.

Just before 10am, this thread will open for discussion of the new look. The existing "New Look for BBC1" thread will be closed at this time but please use that one until then.

Cheers, Asa

Breakfast is ending...

It's the dawn of a new era!! Here we go people the first trailers are coming!!

And the weather ends. Kite first ident. Trailer, Now Hippos

Followed by Hippos.

This is especially exciting for me, as I haven't actually seen any of the idents yet.

And here we go! First ident is, er, 'kites' (or whatever it's called), followed by the first new-look trailer, for Strictly Come Dancing!

And 'Hippos' into Saturday Kitchen.

OH THE FIRST ONE WAS KITE!! And now HIPPO.

Those are very good!!

Bottom of screen centre-aligned BBCone logo for the trails.

New BBC one homepage

Presumably there are shorter, already formed up versions available? They just seem a bit long to me

Looks great and hooray that they're playing long versions!

Website now updated you can watch all the idents there as well. www.bbc.co.uk/bbcone