Well obviously, ultimately the decision lies with the broadcaster, but surely the reason Red Bee would be hired is that they are a creative consultancy type company. If the BBC knew exactly what they wanted, they'd make it themselves, I'm sure they have the resources to!
Not sure if they could. BBC Broadcast/Red Bee were the department that did such branding work and part of the contract of the sell off would have been that the BBC couldn't compete with their business for a certain number of years. Certainly this is the case with channel playout, if the beeb started a new channel it couldn't set up a playout department to broadcast it.
Maybe it will be done by the people who worked on the ITV rebrand?
I hope to God that won't be the case. ITV1's idents, IMO, are worse than the dancers but not by far.
If they churn out anything like that for the rebrand, surely it will signal the end of actual 'symbol' based idents, and continue for many years an era of all live action idents for the flagship channels.
I hate to think of the possibility..
...Branding completely devoid of CGI or bold central objects, filled full of nothing more than people prancing about or idents that look like a bunch of irrelevant stock footage, with the only alternative being more footage of people or places, only messed about with in some arty-farty way. All of these would no doubt be accompanied by uninspiring or quiet soundtracks with not a hint of impact or atmosphere in them. I don't want this to be a basis of BBC ONE's (or for that matter TWO's) future look.
Red Bee Media
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Red Bee Media Limited (formerly BBC Broadcast Ltd), is a playout centre in western London in United Kingdom for television and radio broadcasters such as the BBC, UKTV, Flextech, ESPN and the Community Channel. The company also provides backup facilities for five. The playout department handles more than 60 TV and radio channel streams, among them all the domestic BBC channels (except for BBC News 24 and BBC Parliament, the playout of which is handled entirely by the BBC), as well as international channels such as BBC World, BBC Prime and BBC Food.
In addition to the playout, Red Bee Media provides "creative services", such as creation of radio, television and interactive advertisements, promotions and trails, and "access services", such as subtitling, signing and audio description. Red Bee Media also provides media management, design and support services like encoding and editing content for mobile phones, video for Video On Demand and IPTV operators such as the BBC and UK cable company Telewest, plus services for companies involved in interactive television, web design and complex design systems for television. Red Bee, through its BDS subsidiary, provides programme listings services.
BBC Broadcast Limited ("BBC Broadcast") was created by the BBC in 2002, by placing a range of BBC channel creation and channel management services under one roof, as part of an agreement with the British Government to create a commercial division that could supplement BBCs license fee income, thus keeping the license fee increases down in the future. The other entities within the commercial division were BBC Worldwide, BBC Resources and BBC Technology.
On 1 August 2005, BBC Broadcast, together with its subsidiaries, was sold for GBP 166 million to Creative Broadcast Services Limited, a company specifically set up for the purchase which is jointly owned by Australian-based Macquarie Capital Alliance Group and Macquarie Bank Limited. As a consequence of the sale, the company was renamed "Red Bee Media" on 27th October 2005. Shortly after, Red Bee bought Broadcasting Data Services ("BDS") from BBC Worldwide thus strengthening their EPG and programme metadata offering.
As BBC Technology was sold to Siemens Business Services already in 2004, this leaves only BBC Worldwide and BBC Resources in the BBC commercial division.
Most of the Red Bee Media activities are located in the Broadcast Centre in the BBC Media Village, part of the BBC White City campus.
i actually like the dancers although they do need a 'freshning up'. my only hope is that they keep the music, IMO its has remaind fresh and modern and is instatly recognisable.
i actually like the dancers although they do need a 'freshning up'. my only hope is that they keep the music, IMO its has remaind fresh and modern and is instatly recognisable.
Look how many times they have *freshened it * up, it still looks bland, new music please.
i actually like the dancers although they do need a 'freshning up'. my only hope is that they keep the music, IMO its has remaind fresh and modern and is instatly recognisable.
Look how many times they have *freshened it * up, it still looks bland, new music please.
Yes; I'm not too keen on the visuals or music.
Hopefully the rebrand will feature a distinctive symbol, to be used across all idents to connect them. The only visual connection at the moment is the colour red. As 'dancing' is a motion, varying drastically across each ID, and not a specific object, I have trouble counting it as an actual 'symbol'. Such is the case when using people as the focus, it seems.
*hint*
