I would have thought anyone who wants to watch Line of Duty will know about it by now and will probably know when it is starting again. Pretty tacky for the BBC to be getting involved in this type of thing again
I would have thought anyone who wants to watch Line of Duty will know about it by now and will probably know when it is starting again.
I don't agree with that at all – that's the point of advertising. There'll be those that always meant to give the show a go – every time they see it mentioned it'll be a further push until they crack and watch it. There'll be those that have never heard of it (even now). There will be those who know about it but forgot as soon as they were told. I really don't think they'd do it if it had no impact.
Channel 5 does this for their dramas and it does work well as a promotional method. Just because a show is known and successful doesn't mean you stop promoting it.
Put on Top Gear tonight and BBC advertising next week Line of Duty during the show. Found this from someone twitter, Very ITV2, E4 thing to do and never seen on BBC One to my recollection but at the same time looking forward to next Sunday.
Put on Top Gear tonight and BBC advertising next week Line of Duty during the show. Found this from someone twitter, Very ITV2, E4 thing to do and never seen on BBC One to my recollection but at the same time looking forward to next Sunday.
Can't say I'm a huge fan of that sort of thing. Though at least it's far better than the big red 'next' popup that was used on Saturday nights on BBC One a few years ago.
As someone who has committed the TV Forum crime of scheduling a promo DOG, it's more Media Planning in conjunction with satisfying Marketing to get as much exposure for the show. Love it or hate it, promo DOGs work.
That’s the first thing I thought of when I saw the first post in this thread!
Personally, I don’t mind this kind of promo DOG. As long as when/where it’s used is thought out, unlike that infamous Graham Norton animation which really did distract in a crucial and dramatic Doctor Who moment and was very ill thought out. It’s not
that
distracting, and I usually find I zone out most DOGs on the peripheral of the screen anyway when I’m watching something (granted I watch a lot of US linear TV, so may have trained my eyes to not get distracted given the amount of surplus text and graphics they throw at you during a broadcast!)
I guess it'll slowly appear over more programme content and at each step the audience will get normalised to it. The Wall, Top Gear... then Springwatch?
They might work to promote a programme, but they also work to cheapen the channel brand, imo.
Each thing by itself is small; shortening the end credits, talking over them, ECPs, DOGs, promo DOGs - but collectively it starts to get significant. Oh well.
I was watching Bloodlands last night. They showed the promo for new Line Of Duty last before the programme, and then that bloody promo DOG still showed up after the recap for a few seconds. I said 'Oh, for God's sake' quite loudly - as other people have pointed out, it seems more Channel 5 than BBC.
I said this to the people sitting beside me, they didn't give a toss. Philistines.
