BBC One promo DOG returns

Is this the first time the BBC have done one of those in-the-corner promos?

Ugh, top left is bad enough

I think that's the first time I've seen BBC One air a promo DOG - I suppose Line Of Duty is **that** big of a show

How much thought has gone into that?

Someone in marketing must think there is enough of an audience watching Danny Dyer dropping his balls to be interested in watching the new series of Line Of Duty.

Otherwise, BBC One have just created a screen cluttering phishing exercise.

As someone who has committed the TV Forum crime of scheduling a promo DOG, it's more Media Planning in conjunction with satisfying Marketing to get as much exposure for the show. Love it or hate it, promo DOGs work.

See, I know there are plenty of 'dark arts' in promoting programmes, but I would have thought there was a better chance of hooking people into Line of Duty (geddit?) by having the promo Dog on screen, during dramas, rather than a fairly lightweight family game show.

One for the confessions thread, surely?

That looks downright aesthetically pleasing compared to this infamous disaster.

Oh [redacted] [redacted]

The worst of these i've seen are on the Now music channels, there's something in every corner!

I don't mind if they're brief (15 seconds or so) and on shows where the distraction doesn't disrupt the action but hate it when they're permanently on screen.

Still a decent audience for The Wall I’d imagine and fewer complaints putting it up during a throwaway game show than in the middle of a drama, where I suspect the BBC One audience are more ‘particular’ about on screen distractions.

(Cue them showing it tomorrow night during Bloodlands!)

I would have thought anyone who wants to watch Line of Duty will know about it by now and will probably know when it is starting again. Pretty tacky for the BBC to be getting involved in this type of thing again