Capoeira - A Brazilian dance, it is a unique movement bringing together beauty, power, mental and physical balance, self-defence, music and art. The camera circles around two Capoeira performers enhancing the sense of rhythm and movement. Dressed in red and white, the performers demonstrate various Capoeira moves on a rooftop against a dramatic London backdrop.
Haka - The Haka, a traditional Maori dance, taking the form of art and movement using hands, feet, legs, body, voice, tongue and eyes. The ident begins focused close up on the face of Maori, Jo Hutley. The camera draws back revealing 14 more rugby players performing the haka and dressed in red and black striped rugby shirts. The ident was filmed on location in Gilfach Goch, Wales.
Festival - Festival begins close-up on two young women. The camera pulls back to reveal the two women dancing and jumping amongst a crowd at a music festival. The ident was filmed at night in Bovingdon Airfield, Hertfordshire.
Salsa - Filmed in Sarratt, Hertfordshire and against a backdrop decorated in red, the camera focuses on a couple dancing salsa. The camera pulls away to reveal a large group of dancing couples enjoying the fluidity of the Salsa rhythm and movement.
Ballet - Filmed at the Minack Theatre in Cornwall, the ident features 10 ballerinas dressed entirely in red. The camera moves acround the Minack stage where the ballerinas perform a graceful dance, revealing the dramatic Cornish coastline.
Hip Hop - The camera starts close in on Ade (Adepitan), our lead dancer, and pulls back to reveal three basketball players dancing in their wheelchairs to a hip-hop theme on a stunning basketball court. The ident was filmed at Shepperton Studios, Middlesex.
Tapdogs - In a giant industrial setting, six dancers tap dance on and around metal ladders. The ident was shot at Littlebrook Power Station near Dartford, Kent.
Acrobats - One acrobat dressed in white, suspended from the ceiling and wrapped in a red sash, tumbles into the camera. The camera pulls back to reveal 3 acrobats performing on sashes against the spectacular roof of the Royal Horticultural Halls in Victoria.
The globe is dead then. A pity, they could have incorporated it subtly into these idents somewhere...
These new idents look nice (if a bit arty) though...what are they going to use before the news and serious programmes? Same problem as BBC TWO I think...
They apparently have a 'serious' ident tailored for news, so that'll be interesting - unless the clock is saved!
MD
mdta
well i am very surprised, and this actually fits in with what i have been hearing...
I believe there is a single musical theme devised for BBC ONE, which is preformed in a style which suits each of these ident styles, such as hip hop, and ballet etc.
UR
urban14
Quote:
DAS on 3:09 pm on Mar. 26, 2002
They apparently have a 'serious' ident tailored for news, so that'll be interesting - unless the clock is saved!
Def no clock! Our region has been supplied with Capoeira - the brazilian dancers - for use as the ident before the news.
SN
Steve Naylor
At least they are still 'real' - if you know what I mean. Oh and I like this quote from Ms Heggessey:
The new idents will replace the image of the BBC ONE balloon. Lorraine Heggessey said: 'I have shared viewers' enjoyment of the graceful progress of the balloon over British landmarks for the last five years, but it's time to move on and bring a fresh feel to the channel.'
Oh and there are eight - so a bit of variety at least and more before the summer.