BBC One Christmas Ident

Took the words right out of my mouth.

BBC One - what have you done to Christmas?

I think the lack of reaction here says it all.

Just as well ITV and Channel 4 came out with some great Christmas idents this year, then.

WORST. BBC1. CHRISTMAS. LOGO. AND. OVERALL. IDEA. EVER.

(As for 'The One Show' involvement and the self-indulgence of the 'switch-on' .... garbage.)

Definally the worst BBC1 Christmas ident ever. Should be filed away in the same category as those years ITV just put sparkles on their standard idents.

The music and the showtime idea isn't that festive either.

I quite liked the BBC Northern Ireland advent calendar. That was a nice touch.

Same ident shown before Holby City as was shown before Eastenders!

I'm already bored with it!

I agree; a very nice idea there.

I think it was actually different - different sparkles! Oh dear oh dear oh dear, instead of just creating something awesome and Christmassy they've gone down the route of employing some stupid marketing company with their sh^te ideas, and prioritising the advert over the ident. So poor, worst BBC One Christmas idents ever surely?

Very disappointing. To go from a great ident in 2010 down to this in 2 years is not good.

Even Phil Vowels sounds as if he is desperate in finding something witty to say.

Must be one of the only times I have seen almost the entire TVF community dislike an ident!

Indeed it is .... if it was me (and they could), I think I'd be playing this up and keeping that other rubbish to a minimum.

Hearing that dross on a regular basis upto 1 January would have me demented.