BR
Yes, 1993 was dire and most years ITV struggle to compete, but there have certainly been years over the last decade or so where the effort has gone beyond the hour long episodes of the soaps, something which in itself is no longer remarkable in the schedules. Even a feature length Corrie might provide a better schedule.
I know we always complain about the same things being on year after year but notably no POGDOGs on Christmas Day for ITV this year.
ITV basically gave up on Christmas from 1993 onward. Their 1993 offering was just back to back movies. Christmas is a tough time for ITV, as Christmas Eve onward is a poor time for ad revenue, as most people have spent their money on Christmas presents, food and drink. So, the advertisers are not exactly flocking to the channel on Christmas Day.
Yes, 1993 was dire and most years ITV struggle to compete, but there have certainly been years over the last decade or so where the effort has gone beyond the hour long episodes of the soaps, something which in itself is no longer remarkable in the schedules. Even a feature length Corrie might provide a better schedule.
I know we always complain about the same things being on year after year but notably no POGDOGs on Christmas Day for ITV this year.