BBC One Christmas 2018

Hmm, does anyone else get the sense that concept was created for another time of year and they've crowbared in a Christmas tree? I don't really associate a pier and funfair rides with Christmas, unless it's in a Winter Wonderland type setting.

I don’t think so. I think it’s more the case that they got caught up in the worthy concept and forgot it was meant to be Christmassy too.

I mean, it would have worked fine if they'd gone to a Winter Wonderland-type attraction, with them ice skating instead of riding the dodgems.

I mean, call me old fashioned but I just associate the seaside, dodgems and seagulls with the summer.

Early opinion is that BBC One seem to have started to take themselves too seriously when it comes to Christmas. What happened to the simple, magical and effective campaigns they used to do? What is it with all this arty farty stuff recently?

If that is their trailer for Christmas, what on Earth are the individual idents be? Not the most festive for BBC One, and considering 2018 was another crap year, maybe they are trying to express it.

I don't like the advert or the song. I don't see oneness appear yet tho so that's the only positive so far.

I do to a degree, but that may be because of the numerous trips we made as kids to Cromer to watch (silly) people swimming on Christmas day.

Instead of trying to be like John Lewis, why can’t they try to be unique?

Last years were a delight. I can already tell this years is going to not be a patch on it.

To give BBC One credit, at least every year (excluding 2003) they have given us a new Christmas ident each year since the 1970s. It must be hard after 40 or so years to think of new concepts for their Christmas presentation each year, and not resorting to reusing the previous years one, like they did in 2003, and suffered a backlash from it.

Your description of delight differs from mine. A series of 5 2-4 second animations looped to death, with a brutal edit of the most earwormy part of the track...

Repetitive, annoying, irritating. It could have been a good package, let down by a lack of variety (and probably budget)

Last time I checked, Bhangra dancers ≠ Wonderland.

So wonderland is up after Strictly. They must have thought nah we'll make them wait longer.

I will resume my cleaning and I'll tune in at 8.10pm. Let the depression commence!!