BBC One Christmas 2018

It looks like it’s had 160,000 views on YouTube, assuming I’ve found the right version.

That is a complete disaster, and for a brand as big as the BBC is basically nobody. 12 million have watched the John Lewis advert.

They need to sack Perfect Curve, and next year do a set of Christmas idents that look Christmassy, and the trailer should just be a montage of Christmas programming.

We need that on a TV Forum car sticker.

We can but hope.

I think it's biggest flaw is it's just completely forgettable. It's not as memorably tragic as the red curtain, yet there's no hook like last year's (the song, the animation etc) to grab people's attention.

Ah, but its 'worthy', and sadly in the eyes of BBC management that's the most important thing these days

Upsetting single parents doesn’t seem that worthy.

It's clear that the BBC are aiming to keep viewers who wander away onto watching stuff online by showing big emotional films and hoping it goes viral.

When instead, they should be aiming to commission a show/s that carries us through Christmas.

No matter how good the little film they produce is.... the viewer isn't going to go... oh look at that beautiful film.. I must watch BBC One now..

I think it's a big mistake to lose Doctor Who out of the Christmas schedule and I think we need more new comedies around Christmas.

We need something like The Royle Family or The Two Ronnies or Only Fools...

That way when a viewer sees a show like this they'll feel a little more curious.

It's not going to get any easier to keep viewers watching live TV so they really need to up their game in terms of good quality content and building an ident package that sums it all up within 10/15 seconds.

Right now, the ident package feels out of context.

This is the worst Christmas presentation package I've ever seen on BBC One; It lacks any visible warmth or humour. I'ts colourless and very cold, and does not draw me in for the evening. Poor show BBC One, you should be ashamed as the nation's broadcaster.

The Apprentice final seems to have gone walkies again.

Lord Sugar should refuse to do it when they're going to show it after this self indugent crap - it always overruns.

Why'd you think the BBC's pushing iPlayer more?

It's not just iPlayer it's Youtube also.

They are now showing the iPlayer logo alongside the channel number on trailers.

Online is where the younger audience are so naturally they'll be trying to get them onto iPlayer if they can't get them watching live tv.

What a ridiculous thing to write.