January 2019 will mark six years of the current ITV look and idents. I wonder how long they will maintain the look?
The last ITV logo from 2006 lasted for seven years and many incarnations, especially for ITV1.
The current ITV logo has lasted six years and just one incarnation for its main channel. And I don't think a total revamp is even still needed for a while yet.
I feel a mini refresh may be needed soon-ish, though I'd say that's more a priority for ITV News than anything. The current branding is still particularly strong, it's just some cobwebs could do with dusting.
January 9th 1989 - December 3rd 2006