The problem with BBC1's current set is not that of the circle, the circle does sort of work, especially now they've ditched some of the stupider idents such as that horrid one with the flats.
No the problem is BBC1's utterly incompetent timing that ruins the whole thing. You have these great long idents that are never allowed to play out properly and then end up with nasty badly done cuts and why exactly?
Where the blame lies I'm not sure, I know some would blame the announcers / directors / automation but its probably more due to marketing trying to cram so many trailers into the same junction and not realising that sometimes a menu can save time and promote more.
Channel 4 manage to fit their lavishly long idents, menus, promos and adverts into the gaps without this problem so why the BBC is incapable / unwilling to do so is beyond me.
I've always wondered why it is that Channel 4 announcers can hit the queue every single time whereas on BBC1 they just seemed incapable of doing it; and the problem got so bad that they had to redit them. These wonderful idents are great to look at and then they just cut out the best bits and ruin the music.
There are lots of reasons why BBC 1 does not always hit-the-mark on its idents, in the way some people here might expect.
Apart from two news programmes per day, C4 is not a "reactive" channel... and even then, those news programmes may well work to fixed off-air times.
BBC 1 and BBC 2 are"reactive" channels, with lots of live content all day. The live content is never taken off-air at a fixed time... it comes off when it is finished. This means that trails are constantly being added/dropped to/from the schedule... sometimes this even happens during the junction (junction is the BBC term for a break) with seconds to spare... in order to keep the channel on track to hit the correct transmission times of the programmes.
The idents and Next/Later menus play their part in this too... by having time added or subtracted... again this often happens seconds before they take to air. A perfect example of this is the 12:15 junction on BBC 1... the ident has to expand or contract by however much the 12:15 news update has over-run or under-run by in order for BBC 1 to be able to hit the BBC News at 1 at the top of the hour. The idents are often viewed as more expendable than the trails, unless there is a specific content/warning anno which needs to be made.
To make things even more complicated... the nations will often by coming off live local programmes while at the same time BBC England is coming off a live programme... the poor director/announcer in the nations is faced with a situation where he/she doesn't know if the local programme will come off on time, and doesn't know if the network programme will start at the right time either.
You may well ask why the announcers do not tailor their scripts to better fit the duration of the idents. As in every job, some people are better than it than others... however, most do their best, and may well be restricted by having to fit in a certain message/form of words on the ident. The current BBC 1 idents themselves are also more restrictive than those in the past. In the current set of idents the logo forms-up at roughly the same time on each one... unlike the Balloons which had over 50 different versions with lots of different form-up times which allowed the ident to be changed to one which fitted with script (rather than making the script fit the ident). The Dancers had the logo on from the start and had various points in the music where it was appropriate to start speaking, so they were a bit more flexible too.
Hopefully that helps explain things a little.
Last edited by denton on 13 December 2009 10:56pm - 2 times in total