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BBC One re-brand

(March 2002)

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TW
TWO ident Founding member
Quote:
Nick Harvey on 12:41 am on Mar. 16, 2002
I believe the clock is being phased out due to satellite delay.



If this is the case then the next to go will be the time pips on BBC Radio 4. It all comes down to the fact that people, especially broadcasters, can't be arsed with keeping time any more, and I guarantee the news will start appearing late.

It is true that punctuality is going out of fashion. In fact the word has even been removed from our school rules!

Re: the idents. It will be quite interesting to see what 'unaloof' idents will be used before the news, esp. serious news updates. Anyway, how a hot air balloon flying over scenery is aloof is beyond me.

Anyway I wouldn't worry about lifestyle idents 24-7, after all at the moment they are only used in the mornings. If they are serious about lifestyle idents they'd use the current ones 24-7.
PE
Pete Founding member
Well they shouldn't phase out punctuallity. Imagine if the BBC became like ITV1 with the news. We'd never know what was going on.
BE
Ben Founding member
Speaking of ITV 1, before granada made the weather into a seperate bit and bought in a few standard changes to all Granada Media Group stations Meridian Tonight started at exactly 6 now its at exactly 5.58 but they don't say that do they, Join us live at 6 but its not.
NG
noggin Founding member
Quote:
Larry Scutta on 12:29 pm on Mar. 16, 2002
Quote:
Nick Harvey on 12:41 am on Mar. 16, 2002
I believe the clock is being phased out due to satellite delay.

The BBC have a number of options.

1)  Run the clock at the correct time, meaning that it's a few seconds slow when received on satellite.

2)  Run the clock a few seconds fast, so it's correct after satellite delay, but fast when watched on terrestrial.

3)  Run two seperate clocks, a few seconds apart, so both terrestrial and satellite show the correct time; but then, which does the newsreader use to know when to start?

4)  Run the whole network a few seconds fast and digitally delay the terrestrial feeds to bring them in line with the satellite delay.

5)  Not worry about any of the costs and/or complications in options 1) to 4) and get rid of the clock.

The answer appears to be obvious!



It's not just satellite delay, it's digital delay in general. DTT can be a couple of seconds slow, amazing more behind than satellite. BBC 1 Scotland on Satellite for example will be even further behind as a programme played from London goes from London to Glasgow, is decoded, put into 'BBC1 Scotland, encoded, then sent back to London where it is multiplexed with all the other channels and then sent to the satellite*.

The idea has been mooted to run the whole of BBC transmission in a time 'bubble' so that everything happens 5 or so seconds slow and the outputs are delayed by various amounts.

Apart from being a logisical nightmare the main problem is that the delay caused by digital encoding varies.

* This is the reason why cue dots were dropped - anyone taking an off-air cue from a satellite or digital source won't start on time.



Indeed - I am still amazed that BBC English regional opts on digital and analogue work! (Clever idea of putting a small fixed delay on the digital feed of studio out in each region, and also delaying the opt-switch cut on digital by the same amount..)
NH
Nick Harvey Founding member
Thanks for that reply, Larry.

Agreed, there are a few more variants in the various delay chains, which could well have produced a few more options.  The last option, even if it ended up as number 62, would still be the choice, I believe.

I think a lot of it comes down to the Beeb's pride that if they show a clock on screen, it should be totally accurate when seen by the viewer.  With all the delay options, it's almost impossible to achieve this on all transmission platforms and in all regions.

Hence, the regrettable (and I believe the BBC regret it TOO) option of doing away with the clock.

I think the pride of starting the main news bulletins EXACTLY on the hour (studio time) will continue, even if they appear on viewers' screens on time, or at 1,3,5,7 or even 9 seconds past the hour, after the various delays 'outside the direct control of the BBC'.

As for the radio pips and Big Ben, that's a similar problem, which I understand IS being discussed internally.  One option was for the announcer to say 'And now the Greenwich Time Signal for 7 o'clock, which will only be accurate for listeners to our terrestrial analogue transmitters'; but that was dismissed as too much of a mouthful and too complicated for Mr Listener to understand.

(Edited by Nick Harvey at 3:02 pm on Mar. 16, 2002)
GA
Gareth Founding member
Has anyone thought that the 'News' ident might involve a clock, possibly time for the second BBC digital clock counting down to the news?
I hope they design a visual 'logo' (I put it in inverted commas due to the previous comments) such as the balloon, '2' or the three boxes as if you were to see a globe patterned hot air balloon you immediatly think 'BBC ONE' as I would hate to see something like SKYONE's attempt at idents.

Gareth
BB
BBC912
I don't think most people are worried about a delay of up to 10 seconds. If they are they probably don't realise the reason for the delay.
SD
Sam Davis
I think that the BBC clock before the news reflects the responsibility of the BBC (being a public serive broadcaster) - it always should be on time. I think the clock is a neccessary commodity that the BBC should never lose.
BB
BBC912
The BBC's £275 million package of spring and summer programmes is spearheaded by the return to television of the series Auf Wiedersehen Pet.

BBC One Controller Lorraine Heggessey said: 'We want the channel to feel bigger, bolder and more in tune with contemporary life.'

Auf Wiedersehen Pet is set in Arizona and features most of the original cast including Jimmy Nail, Tim Healy, Pat Roach and Christopher Fairbank.

Other programmes include Test The Nation which aims to test the nation's IQ.

'We're always looking for new ways of actively involving the audience, and this season we have a completely different idea - a national IQ test,' said Heggessey.

'Test the Nation will be fun, but it will also be revealing. Do you know what your IQ is? And what about that of your partner or boss?'

Tony Parsons' best-selling novel Man And Boy has also been adapted for television in what the BBC said will be a perceptive and moving drama starring Ioan Gruffudd.

And Pauline Quirke returns as April, a 39-year-old single mum, living in Leicester in the new drama series Being April.

The world of Manchester hair salons is featured as Amanda Holden, Sarah Parish, Jason Merrells and Angela Griffin go into battle in the drama series Cutting It.

Meanwhile Neil Morrissey, Charles Dale and Ralf Little star as three brothers struggling to keep their business afloat in Paradise Heights.

Sinners is a harrowing new drama. It follows the story of a young woman from West Ireland committed to the local Magdalen laundry by her family as she is expecting an illegitimate child. These laundries, run by nuns, were presented as ‘shelters' but in fact were very brutal workhouses for both unmarried mothers and other social outcasts. The Magdalen laundries were in operation between the mid 19th century until as recently as the 1970s.

The season's sport - including the FA Cup, World Cup and the Commonwealth Games - will also make up a large chunk of BBC One's schedule.

Returning observational series include Animal Hospital and Airport.

http://www.waveguide.co.uk/
JA
jay Founding member
I probably shouldn't do this here, but it is relevant to the topic, and mdta does it all the time!
I've had a go at a new look - I don't like it myself personally, what do you all think?
http://www.hedgehogonline.com/home/identzone/bbc/0114l.jpg
CW
cwathen Founding member
Quote:

S4C happily play theirs out still - regardless of whether it hits the hour/minute or not!

When ITV still had clocks, they only used to time things to hit to the nearest quarter of a minute. And even if the News at Ten was the News at 10:02:30 they would still put a clock in front of it. I don't think whether or not the clock actually hits an exact time is that important, the fact that it is shown at all is. To many people, a clock still means news (it used to mean a few other things aswell). Even if the clock on DSAT says 6 but it's really a few seconds slow/fast, that won't matter to anyone.

And in any case, analogue terrestrial is still the dominant platform, and, outside of widescreen viewers, those who actually regularly watch BBC One through digital means I would imagine are also pretty small (come on, while it may not be unheard of for someone to change from Sky One to BBC One digital, almost no-one would put the digital box onto BBC1 and the TV on AV when switching on instead of simply pressing '1' on the remote and watching it on analogue.

And as analogue transmission will doubtless outlast the next set of presentation, it's too early to be replacing the clock.
AG
Andrew Garner
That Miss Hedgehog woman should be put into the balloon and flown into orbit on it. BBC 1 can't drop the clock, BBC news is very good in my opinion and the fact that it starts bang on time shows to the viewer that they take care when keeping to schedules, particularly the news, which means a lot to people these days. plus even if they didnt have the clock then on DTT and SKY the news would still be a few seconds slow

(Edited by Andrew Garner at 8:57 pm on Mar. 16, 2002)

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