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BBC One re-brand

(March 2002)

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CW
cwathen Founding member
Quote:

I wouldn't be surprised if the clock goes - means they don't have to hit 1800 and 2200 dead on time without anyone noticing

The clock is allready being phased out - it's now generally only run before main news programmes (smaller bulletins being introduced with standard idents), and I think in 9/10 cases that it appears, it's just a 1 minute recording of a certain time being played out like an ident. The times when the actual live clock is shown are now very rare indeed (if at all). The fact that BBC2 relaunched without a clock (and already seemed to have discontinued the old one a couple of years before the relaunch) I think makes it even less likely that the clock will be back.

This is really sad, what I particularly like about the clock is that's is so nice. If you really look at station clocks, an awful lot of them are ugly as hell (like the old BBC one where the markers got progressively thicker - what the hell was that supposed to be?). The current BBC Clock is one of the few that actually look nice. And the warm balloons background added in 1997 have improved it more.

I have never been a big fan of the balloons - until now. Right now, any channel which talks about 'getting in touch with people' through their idents usually means one thing; stupid live action shots of nothing in particular with a channel logo stamped onto it. And the current channel logos, being just a box with a stupid tiny BBC logo and stupid large channel name, are awful.

I'd much rather have the balloons, than a shot of someone selling ice cream or whatever with 'BBC ONE' in a red box in the bottom left hand corner. Does anyone REALLY want to see this on BBC One? It's pretty much the same as E4 do! I think even the ITV blue spinning hearts are better than that.

(Edited by cwathen at 6:45 pm on Mar. 15, 2002)
RD
rdd Founding member
Whatever's in the rebrand, there had better be a globe. BBC ONE have been using one since the early 1960s, even the current balloons are a balloon of a globe. Its' BBC ONE's trademark, and I'm sure that Lambie-Nairn can find some way of incorporating it into the new idents, even if its sitting somewhere in the backround of each ident.
CW
cwathen Founding member
I think they've specifically said that the globe is going (I'm sure Ms Hedgehog thinks it's 'out of touch').

And even if it were to stay, it would no longer be the channel logo. The big '2' on BBC 2 isn't the logo anymore; the logo is now 'BBC TWO' in a purple box. BBC 1 will go the same way. Anything outside of the box isn't the logo, and so can potentially be replaced in the blink of an eye.
MD
mdta
thats always been the case i think you'll find.

You have the Ident Focus: the '2'
and the logo: 'BBC TWO'

you may also have a channel theme: 'Do doo do dooo'
the channel colour scheme: Yellow, Purple, White
and the channel format: box in the bottom corner

You will find that nearly all idents follow these simple guides.
DD
Dolby Digital
Oh, dear the end of the line for the globe, suprised Lairn havent released anything yet!
Bit anoyed abou the dimise of the clock, maybe the will do something like TVS with somesort of standard ident going in to the news, or maybe even possibly (please!) a countdown.

Now that would be nice!
BE
Ben Founding member
Actually I like the sound of a countdown, perhaps to do that they could modify the news titles with a countdown, and they could cut into it anywhere from 60 seconds and the announcer can announce over the top 'Now on BBC One the news with Anna Ford' I don't think it would happen but its a great idea.
MO
moss Founding member
Quote:
Ben on 7:59 pm on Mar. 15, 2002
Actually I like the sound of a countdown, perhaps to do that they could modify the news titles with a countdown, and they could cut into it anywhere from 60 seconds and the announcer can announce over the top 'Now on BBC One the news with Anna Ford' I don't think it would happen but its a great idea.

I'd like them to do it how they used to on BBC World (10 second countdown, then ident and announcement).
CO
Conrad
Does anyone know when that new season trailer (featured on last night's Liquid News) is coming out?
MG
MikeG
Did anyone capture the piece of footage? I didn't see it!
RW
RW
Screenshots here:

http://216.194.88.148/cgi-bin/ikonboard/topic.cgi?forum=1&topic=2804&start=72
JB
JB
I don't think the new season trailer will actually come out - it looks like a special thing done for these press dos that'll be shown on the screens before they all go off to get drunk. Liquid News probably just got hold of a tape. Same thing happened with the BBC3 application, Liquid News played clips from the application tape on the show, which included the prototype 60 Seconds. Although being Liquid News it was 16:9 anamorphic cut down to 14:9. Duh.
NS
NickyS Founding member
Quote:
JB on 9:54 pm on Mar. 15, 2002
I don't think the new season trailer will actually come out - it looks like a special thing done for these press dos that'll be shown on the screens before they all go off to get drunk.  Liquid News probably just got hold of a tape.  Same thing happened with the BBC3 application, Liquid News played clips from the application tape on the show, which included the prototype 60 Seconds.  Although being Liquid News it was 16:9 anamorphic cut down to 14:9.  Duh.

Liquid will just have got hold of the press tape that will have been shown at the launch ... they normally last about 20 minutes or so and have clips of the new programmes on them ... the same happened at Christmas - which had the Christmas animations on as well.

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