When you look at some of these BBC 1 Christmas idents, I wonder why people were annoyed with last years. They were nicely animated, simple and Christmassy, and had more variations to what they offered prior to 2000. Is it that we've been spoilt in recent years? Is it that advertisers are putting more effort into their Christmas advertisement campaigns that we expect the same from television presentation too?
The thing about them is that they were right
for the time,
and they were only seen on-screen for
a few days.
To compare, last year's idents were on for the best part of ¾ of the month. Stunning Christmas idents, such as Snowball or Cul-De-Sac, can easily be used for long periods of time - these "simple christmassy" animations look dated after just a few days.
Plus, none of the 2013
or
2012 "curtain" idents used a real circle theme.
Christmas idents from 1999-2011 used the same themes as regular non-holiday presentation, and that's what made them superior to more recent "efforts".
