That ident is not quite as awful as the screencap suggests, though I do think they should surely begin the ident with the "Love Spring" tagline and end with "BBC one".
Completely agree. Th channel is BBC One, not 'Love Spring'
Agree with the above... Network apparently no longer care for pre-trail stings like they did during the 1990s (and arguably, don't care about or understand what makes for good Presentation) anymore. The music used on the ident also sounds very generic and bland.
I think they went with the wrong colour personally. Should have been a green background.
Just having a quick think, was it really a good idea to launch this today? 'Fridays are Fabulous' means there's different trailer endboards and now this Love Spring on top of that. This is on top of Original British Drama as well. Talk about mixed messages! Also, if each trailer now ends with the garish yellow endboard what's the point with starting the ident with the red BBC one? - looks even odder, though the aim is seemingly to make the pres flow.
Edit: they seem to have been using the shortened ident, as the red start hasn't been seen again yet. Dropped?
Last edited by begleybegley on 12 April 2013 9:35pm - 2 times in total
mhm, there's something odd about the scheme being so off-brand yet they felt it necessary to affix a red backgrounded BBC One logo to the start. Guess the colours didn't already clash enough.
BBC Radio has a far stronger, appealing and consistent visual identity than TV (see recent trails for 3, 4 and 6Music).
I remember during the 1990s there were loads of these... That happened to be one of my favourites from the era.
Indeed, great sting... Was a favourite of mine from that era as well, along with the Stonehenge and Pressure Gauge ones; an important part of the whole identity and they really stood out.
BBC Radio has a far stronger, appealing and consistent visual identity than TV (see recent trails for 3, 4 and 6Music).
That shows quite a bad state if Radio can do visual branding better than TV considering the obvious fact that radio is not visual. I don't understand why the want to move away from the strong BBC One brand.
