The 8pm bulletin is seen as very important to BBC News and BBC One. It reaches a significant, large, and importantly demographically different audience to virtually all other News programmes. It is also a chance for that same audience to get a snippet of regional news which again, they don't normally get to (or choose to) see.
The daytime bulletins are a legacy of regular news as part of a public service remit, that the BBC chose to put into the schedule when it launched daytime programming back in the mid 80s (up until the late 90s there were regional opts following most daytime news bulletins too, the only one remaining being the mid-afternoon opt at 3pm.) They don't reach a specific audience like the 8pm does and since virtually all the country has switched to digital, there's a much reduced need for regular sumamries on BBC One.
The 8pm bulletin is seen as very important to BBC News and BBC One. It reaches a significant, large, and importantly demographically different audience to virtually all other News programmes. It is also a chance for that same audience to get a snippet of regional news which again, they don't normally get to (or choose to) see.
Which is why I don't quite understand why Ellie Crisell does the bulletins. Does she really turn up just for the 8pm bulletin, about 30 seconds on air, and then go home? Why not whoever's doing the Six/Ten - or if they're putting 'light' newsreaders on, why not the 60 Seconds presenter, seeing as the BBC are keen to save some money?
Or perhaps the London presenter if they're still generally younger and female-ier!
As for reaching out to an audience beyond the traditional 6/10 editions - is the bulletin actually bringing these viewers to the main bulletins and the news channels, or is it just something these folk are watching whether they like it or not while they wait for EastEnders. If the argument is that it is for the people who don't watch BBC News then by axing it no BBC News fan is going to miss it and no non-BBC News viewer is going to care. Personally I think a promo for the 10pm news at 9pm is much more effective.
Or perhaps the London presenter if they're still generally younger and female-ier!
As for reaching out to an audience beyond the traditional 6/10 editions - is the bulletin actually bringing these viewers to the main bulletins and the news channels, or is it just something these folk are watching whether they like it or not while they wait for EastEnders. If the argument is that it is for the people who don't watch BBC News then by axing it no BBC News fan is going to miss it and no non-BBC News viewer is going to care. Personally I think a promo for the 10pm news at 9pm is much more effective.
It generally is for viewers who have no choice in watching it whilst they wait for Eastenders. I think it is important for the BBC to give a news bulletin to people who wouldn't otherwise seek it.
Is it still a random young woman off the news channel that fronts the national part rather than middle aged BBC1 news men?
Surprised it hasn't been dropped to be honest, especially if they're going to drop the daytime summaries.
It's generally a younger and/or female in the regions as well isn't it?
Ian White used to do it when he did the late bulletin of Look North but now Harry Gration or Christa Ackroyd does the late they don't do the 8pm update.
Using the 60 seconds or London presenter would be an idea but won't those presenters be random from one day to the next whereas as the 8pm slot is right in the middle of prime time they probably want a consistant face, i.e Ellie 9 times out of 10.