WI
Of course, the underlying question is: if the BBC have re-used a Christmas ident just 7 weeks after Christmas, and considering that they re-used 2006's Christmas Snowball ident, what, in all honesty, can we expect in December? Will we have another revisit from Snowball alongside the Penguin version, or will they have a brand new singular ident that will be broadcast throughout the entire festive season? While I realise it is only February, with the annual budgets constantly being discussed, is the Penguin re-use a sign that the BBC have now become so self righteousness and governed by unintelligible marketing people who think that the rehash of idents each Christmas is the best way to save money. Personally, I think the re-use of Xmas idents will make Christmas less interesting and very samey, meaning people no longer have a desire to tune in over Christmas. ITV over the past 3 years have had abysmal ratings at Christmas. Is that due to no effort or no special programming, or is it due to the fact that a BBC1 Xmas schedule actually feels special and Christmassey when you watch it?
Only 10 months until we find out! However, for those who want a new Christmas ident, the best thing to do is write NOW and let the marketing board know how important Christmas Idents are.
Only 10 months until we find out! However, for those who want a new Christmas ident, the best thing to do is write NOW and let the marketing board know how important Christmas Idents are.