Just for good measure, a reasonable flash version of the Copter

- NB; topped and tailed by a footy promo and opening seconds of EE respectively.
http://www.duke1401.myby.co.uk/BBCONE-IDENT-HELICOPTER-1STTX.flv
Branding wise it's honestly no stronger than any of the other recent symbols, but the fact that the soundtrack alone is so sombre, it leaves an impression - and IMO can claim its place as the most 'serious' ident now in rotation amongst the regulars.
However, while still an interesting pairing of sound and vision, it probably won't be taken seriously as a full-on 'national reflection' symbol a la Ballet - I'm not sure the central object of the chopper is quite right for that - though if Magic Forest and Penguins got the OK for standard news bulletins, this certainly will too!
I can see why it gets the thumbs down from a few folks, but I can't knock this ident for a) the serene and
realistic
approach for a change and b) some of the shots; some very nice aerial views. The set hasn't
really
hit the mark for me, this included perhaps - but as a piece of film I do like some of the qualities of this one, so I reckon it's not a
complete
failure by any means...