BBC One

Am I the only one who can see this dog ident being 'banned' or at least re-edited due to the dogs being seen in dangerous situations? Its silly season and all it takes is for one newspaper to get a quote from the RSPCA and you have a 'public outcry' on your hands.

At police dog shows they do have dogs jumping through flaming hoops though don't they? I think they should have a warning for Windows. That could blind people and lead to crashes and all sorts of other accidents!!

Wouldn't surprise me at all.

I just think the idents as a whole are getting too random now - the hook to the theme seems long gone, as it the connection through the red colouring - and as a whole package it's no longer working.

When it comes to idents you either have to have a consistent theme throughout the package, or each ident has to be noticeably different (like C4). A mish mash of the both doesn't work.

I'm sure you have made this up - do you have any quotes or anything saying there is supposed to be a red theme?

If you look at the original idents there is some red to be spotted in all of them.

And here is a quote from the press release:



BBC One circle idents - Press Release

Yes, but I always assumed that that referred to the non-ident graphics, like trailers and so on - if I have to specifically look to see red in something like Surfers, then surely it hasn't particularly worked well?

I agree, to be honest it shouldn';t be subtle it should be there obviously for people to see like ITV1's yellow. But the red is there in Motorbikes, as the boats in Moon, the petals in Petals, some of the window frames in Windows, the fish in Hippos, the boards in Surfers, the balls in Footballers and the kites in Kites.

But I always thought that sticking to one colour is limiting so I'm glad they've given up on that. The original 2's had a green/blue colour and they moved away from that as well.

They've never stuck to one colour as such - merely include the red in some capacity in amongst the settings and backdrops - but even then, for the starting batch the amount varied wildly; Bikes is drenched in a red light while Hippos only has a subtle hint of red.

BBC2 in 1991 largely had only viridian in its starting idents (perhaps the only exception being the colour Copper?) - as a way of making it more prominent, everything else was kept in monochrome. That artistic choice actually led to last-minute worries by L-N that the set perhaps felt too 'cold' with the viridian amongst only blacks and greys.

But the BBC One logo / circle isn't as strong a symbol as the "2".

Not sure with the dogs, but I think Capes would probably look alot classier if it was just red umbrellas rather than the multi-coloured effect, and more identifiable as BBC One too.

Even though without the red in the idents themselves, adding a bit of red to the form up of the circle (as I think the BBC Wales special idents too) would add a bit of corporate colouring.

Well a circle isn't a logo it's a shape. My idea of a logo is something that can be placed in any setting or manipulated, like the BBC '2', Channel '4' or the old balloon globe. Or it's something that is just instantly recognisable if you had it on a piece of paper and showed it to somebody like the old BBC1 globe, Yorkshire TV chevron etc. These idents are better than what came before and are clever and inventive, two things which the R&M idents with their red never had going for them in my opinion.

And sticking to one colour is what annoyed me about the robotic 2 era, just a yellow background and white 2, a limited colour scheme and limited style of 2 because it was computer animation.

Erm, sorry?
Computer animation doesn't limit you to anything. You can animate things however you like.
We are in the Noughties, not the Eighties!

The 2's were limited to what they could do, with the older style 2's they could have any colour, any background, they could be a model or an animation, designers were given no limits to what they wanted to do with the 2 and who they could go to. So we had it in plasticine interacting with Wallace and Gromit or as a fluffy dog, swimming past a real swan, acting as a bug zapper. There was far more variety there than with the robotic 2's.