JO
I've now seen it - though not actually on the telly box yet, but then I haven't had much chance to.
I do like it a lot, it's quite calm yet memorable. And as much as some of you mention the lack of a 'symbol', I actually think the circle is very strong, and works very well. You don't need the 'signature red' because the music, the circle and the logo complement each other well, with the latter two coming across to the other presentation elements.
That's something that other channels don't do as well IMO - making the idents feel similar to (say) the trailer endboards.
I do like it a lot, it's quite calm yet memorable. And as much as some of you mention the lack of a 'symbol', I actually think the circle is very strong, and works very well. You don't need the 'signature red' because the music, the circle and the logo complement each other well, with the latter two coming across to the other presentation elements.
That's something that other channels don't do as well IMO - making the idents feel similar to (say) the trailer endboards.