CY
Well dancers and circles aren't logos in my book, the globe was BBC1's logo. But when it was in it's balloon period there were numerous variations with different types of music. So you could use an appropriate one for a junction. You wouldn't have Bungee introducing the news . The fact is there are various idents and some are suitable and some aren't.
It's true that once the programme starts you don't think about the ident that introduce it, but would anybody here seriously use Neon to introduce a documentary about cancer?
deejay posted:
I reckon to a fair number of people, say "BBC One" and they'll think of the hot air baloon or depending on their age, a globe. Although there were lots of different baloon sequences, one single 'identity'
really
worked for BBC One IMO, whether that was the baloon or a globe (and yes, I know the baloon was a globe too, albeit a much subtler one!)
A brand formed of a single identity works and is, I would have thought, a key part of branding of anything. Think of Forumer's favourite idents and although some of them have lots of different variations, they're all based on one identity - Central's 'cake' or coloured ball, the Yorkshire Chevron, the '2's, even BBC Four's current set, all based on four images which look on the face of it just to be one image, is clearly one key identity.
Dare I suggest that loosely branding BBC One by means of a bunch of dancers or by a circle (which seems to be getting looser as more idents are produced) is not working anywhere near as well.
A brand formed of a single identity works and is, I would have thought, a key part of branding of anything. Think of Forumer's favourite idents and although some of them have lots of different variations, they're all based on one identity - Central's 'cake' or coloured ball, the Yorkshire Chevron, the '2's, even BBC Four's current set, all based on four images which look on the face of it just to be one image, is clearly one key identity.
Dare I suggest that loosely branding BBC One by means of a bunch of dancers or by a circle (which seems to be getting looser as more idents are produced) is not working anywhere near as well.
It's true that once the programme starts you don't think about the ident that introduce it, but would anybody here seriously use Neon to introduce a documentary about cancer?
