I am assuming that there will be multiple versions with different red balls. Which would tie in the the BBC One South West Photo on their Facebook Page.
Personally I am glad we are aren't back in the days of the two Dimensional idents of 2012/13. My only niggle is that there isn't a BBC One music theme accompaniment to go with it.
Here are the screencaps - ident, sting and promo endboard:
Verdict - simple but ultimately bland compared to previous efforts, even Sprout Boy. The novelty's going to run out heavily on this one thanks to its generic nature.
I'm expecting these idents to be the last Christmas present package using circles - unless the BBC continues to use the current set, throughout next year.
Northern Ireland and Wales used the same ident as England. The screencap of the Scottish one looks better but just rewinding on the iPlayer and it's one of the dullest idents ever - literally just zooms in with very news safe music. I thought the similar NI one last year looked cheap enough but it's like a Hollywood blockbuster in comparison to this.
Would be interesting to know how the budget for Sprout Boy compares to these as whatever you thought of last years at least they didn't look cheap.
LS
Lou Scannon
I love it.
Instead of such nonsense as e.g. an entire street/neighbourhood creating a single massive snowball, or spogs bouncing around an it-could-only-possibly-be-the-inside-of-a-TV-studio environment on Christmas puddling-style spacehoppers, etc etc etc...
...we have something actually resembling what most of us mere mortals might be doing with out time during the festive season (i.e. not very different from how our lives are for the rest of the year, just with the addition of e.g. Christmas jumpers or whatever).
You can bet your granny that the various sets of people/characters seen in the John Lewis-esque promo will each have an ident.
Therefore there'll presumably be a damn sight more than literally just one-or-two different festive idents. Which I'm sure hasn't been the case for years.
I am assuming that there will be multiple versions with different red balls. Which would tie in the the BBC One South West Photo on their Facebook Page.
Personally I am glad we are aren't back in the days of the two Dimensional idents of 2012/13.
My only niggle is that there isn't a BBC One music theme accompaniment to go with it
.
In all fairness, the last time that the BBC One theme was used on the Christmas idents was back in 2010. I'm not too bothered by that, it's nice to have a bit of variation. Besides, there are only so many ways of doing a "Christmassy re-arrangement" of what is essentially a three-note jingle.
Instead of such nonsense as e.g. an entire street/neighbourhood creating a single massive snowball, or spogs bouncing around an it-could-only-possibly-be-the-inside-of-a-TV-studio environment on Christmas puddling-style spacehoppers, etc etc etc...
...we have something actually resembling what most of us mere mortals might be doing with out time during the festive season (i.e. not very different from how our lives are for the rest of the year, just with the addition of e.g. Christmas jumpers or whatever).
Where is the ambition in that though. It's Christmas - people want a bit of magic on their screen, not something they can film themselves. Even ITV's repeated efforts have something a bit more about them - these seem to be a BBC runner given a camera for a day and asked to go and film anything remotely circular.
Verdict - simple but ultimately bland compared to previous efforts, even Sprout Boy. The novelty's going to run out heavily on this one thanks to its generic nature.
I'm expecting these idents to be the last Christmas present package using circles - unless the BBC continues to use the current set, throughout next year.
Surely it's the high concept ones rather than generic ones for which the novelty quickly runs out? Sprout Boy was far too repetitive, this year's won't suffer in the same way.
Seems good to me so far. Some nice stylistic choices with transitions and animations - something they often aren't too great at.
