DT
The Daily Mail would. Sky News would. The Telegraph would. Every Tory sympathising, right-wing newspaper will talk about it, and the cost. The BBC Is not in a position to risk any adverse publicity which would either make it look like it is wasting money, or trying to compete against commercial rivals.
The sad thing is this era of branding has gone through some of the lowest points of the BBC in recent years, such as the accusations over rigged phone ins and the Jimmy Saville scandal. This is the one time where the BBC really needs to freshen up but it just can't.
How would a new logo have made the Jimmy Saville scandal any better? The BBC's on air identity is not only not correlated but a completely different department to the administrative cock-up of deciding to rig phone ins and the widespread culture of indecency at the top in the 1970s and the subsequent editorial misjudgments of BBC Newsnight. Both of which the BBC has now surpassed with another crisis - being roundly f*cked by the government. The BBC's barely coping financially as it is, it doesn't have the cash to create a new visual identity for some or all of it's channels especially not given it'll probably cost the budget of several BBC World Service languages. The only thing I want the Beeb to change the BBC One logo to is a caption slide saying 'F*ck off Mr. Whittingdale and give us our money and independence back so we can actually inform, educate and entertain rather than slowly preparing ourselves for the final closedown.'
You say this a lot, but I don't think it's true. When something is updated, not everyone thinks solely of the cost. I think branding being up to date is perfectly acceptable and, short of the usual Daily Mail outrage, most people wouldn't care, including the *evil tories wooooooo*.
The Daily Mail would. Sky News would. The Telegraph would. Every Tory sympathising, right-wing newspaper will talk about it, and the cost. The BBC Is not in a position to risk any adverse publicity which would either make it look like it is wasting money, or trying to compete against commercial rivals.
The sad thing is this era of branding has gone through some of the lowest points of the BBC in recent years, such as the accusations over rigged phone ins and the Jimmy Saville scandal. This is the one time where the BBC really needs to freshen up but it just can't.
How would a new logo have made the Jimmy Saville scandal any better? The BBC's on air identity is not only not correlated but a completely different department to the administrative cock-up of deciding to rig phone ins and the widespread culture of indecency at the top in the 1970s and the subsequent editorial misjudgments of BBC Newsnight. Both of which the BBC has now surpassed with another crisis - being roundly f*cked by the government. The BBC's barely coping financially as it is, it doesn't have the cash to create a new visual identity for some or all of it's channels especially not given it'll probably cost the budget of several BBC World Service languages. The only thing I want the Beeb to change the BBC One logo to is a caption slide saying 'F*ck off Mr. Whittingdale and give us our money and independence back so we can actually inform, educate and entertain rather than slowly preparing ourselves for the final closedown.'