BBC One 2016

I don't know where to put this but there is a longer version of this advertisement that just aired on SNL that reminded me of the circle idents.

https://www.ispot.tv/ad/AFFc/volkswagen-sign-then-drive-event-road-zeros

A Wonderfully executed playout of Moon, by Michael Selby on BBC1 NI last night, leading into The Royal British Legion Festival of Remembrance 2016, played to full length and with a very delayed anno. He got the tone just right.

Northern Ireland's approach to the use of this ident is slightly different from the rest in that they use it as an ident for times of National reflection, in addition to purely obiturary situations. It's very seldom used outside Northern Ireland.

Utterly ridiculous that this ident was removed. There's absolutely nothing wrong with it - perfect news/serious programming ident.

It hasn't been removed, it has been limited to obit use in all Nations other than NI, who also use it for programmes 'of National reflection'.

The only thing to consider is the Circle swirl has to form up over the end shot, some 16" in. They can't place the swirl any sooner as it would completely obscure four people's faces. While they sacrificed this with the very fleeting shot of the man on the balcony with the long edit of Capes, I don't think they would find four obscured faces, and also those faces being close to the camera, as acceptable.

Let's not get too pedantic. The number of playouts per year doesn't make it into double figures. And apart from NI, I've not heard of it being played in any of the other nations in recent years. That's as good as removed in my book. Do we know when it was last used on network?



If they insisted they had to have the logo form-up appearing after a few seconds, then yes, using the original version would be a problem. However, a short version of this could've been created, using a couple of the pre-form-up shots from the original edit and then have the logo form up over the moon shot. Although the music would probably need adjusted too. There's no excuse for taking this ident almost completely out of circulation though. Unnecessarily wasteful.

Personally, I don't agree with the massacring of these idents that occurred in 2009. And with respect to the small number of long versions that were retained, having the logo form up so far in advance of the circle formation in the accompanying video just looks daft. I've only suggested an edited version of Moon as a means of keeping it on air - if it had to align with the format of the other ident edits. However, Moon and its accompanying soundtrack are best left unedited.

Without someone remaining glued to BBC1 Network's output continuously, how can anyone know? And I don't feel I'm being overly pedantic, you said it had been removed. It hadn't, no matter how infrequent its use.

Let me rephrase - when was the last sighting on network?

You must be new here.

Who chooses the idents being used - are they scheduled by the BBC or are they chosen by CA team at Ericsson Broadcast?

Funny enough they did a Points Of View segment about it:
(Points of View is like a 15 minute viewer feedback programme, about the BBC)

But from my experience, it's Scheduling (media)/Continuity. Or if it's a massive campaign, a mixture of Creative/Continuity/Media Planning/Scheduling and Marketing.


Slightly off-topic but related:

Delete.

It has never occurred to me that they're all single takes - but so obvious after the event.

And has the man in his undies dancing with the vacuum cleaner ever been broadcast?!