Or maybe no one know how to rebrand BBC 1, look at BBC2 its gone backwards.
Last year on New Year's Day, the most simplistic way to give BBC One a refresh without rebranding, thus avoiding bad press, could have been implemented on a permanent basis. Those New Year idents could have been added to throughout the year - even Christmas. Yet they chose to just commission a month long ident package after a month long Christmas Ident package and then reverted back to the regular idents in February. If people were really worried about the BBC wasting money then they would have picked up on the brief channel refresh last winter. There is no need to change the font. The stylisation of the BBC One symbol can remain. Just a refresh of idents is all that's needed. The animations from last winter would have been ideal.
Although the channels desperately need a rebrand, with the current Tory government, the BBC can't be seen to be spending money on updating logos/branding.
You say this a lot, but I don't think it's true. When something is updated, not everyone thinks solely of the cost. I think branding being up to date is perfectly acceptable and, short of the usual Daily Mail outrage, most people wouldn't care, including the *evil tories wooooooo*.
I don't think a lot of people really know how much rebrands cost. It's only when the papers find out and tell everybody that people get up in arms. Given how often idents and logos are used, they probably really good value for money if you consider airtime...
MR
mr_vivian
I think Channels should use the fact that there are people who are talented and use idents created by the public.
Cheap and there are a lot of creative people out there.
Although the channels desperately need a rebrand, with the current Tory government, the BBC can't be seen to be spending money on updating logos/branding.
You say this a lot, but I don't think it's true. When something is updated, not everyone thinks solely of the cost. I think branding being up to date is perfectly acceptable and, short of the usual Daily Mail outrage, most people wouldn't care, including the *evil tories wooooooo*.
I don't think a lot of people really know how much rebrands cost. It's only when the papers find out and tell everybody that people get up in arms. Given how often idents and logos are used, they probably really good value for money if you consider airtime...
There's an article in the Guardian from when the idents launched that the overall cost of the package could be as much as £2.25m in the end. I read this and then went 'aha!', thinking that divided by the number of days the package has been on air, it would work out as something like 2p a day and thus be really good value for money.
However, even if we look at bit further forward and suggest the idents will air for ten years, the package (including Christmas even though new stuff is made for that) will have cost around £600 a day. Then again, I suppose this is a drop in the water overall.
You say this a lot, but I don't think it's true. When something is updated, not everyone thinks solely of the cost. I think branding being up to date is perfectly acceptable and, short of the usual Daily Mail outrage, most people wouldn't care, including the *evil tories wooooooo*.
I don't think a lot of people really know how much rebrands cost. It's only when the papers find out and tell everybody that people get up in arms. Given how often idents and logos are used, they probably really good value for money if you consider airtime...
There's an article in the Guardian from when the idents launched that the overall cost of the package could be as much as £2.25m in the end. I read this and then went 'aha!', thinking that divided by the number of days the package has been on air, it would work out as something like 2p a day and thus be really good value for money.
However, even if we look at bit further forward and suggest the idents will air for ten years, the package (including Christmas even though new stuff is made for that) will have cost around £600 a day. Then again, I suppose this is a drop in the water overall.
How much did David Dundas get paid everytime Fourscoure was played over that 10 year period?
Although the channels desperately need a rebrand, with the current Tory government, the BBC can't be seen to be spending money on updating logos/branding.
You say this a lot, but I don't think it's true. When something is updated, not everyone thinks solely of the cost. I think branding being up to date is perfectly acceptable and, short of the usual Daily Mail outrage, most people wouldn't care, including the *evil tories wooooooo*.
The Daily Mail would. Sky News would. The Telegraph would. Every Tory sympathising, right-wing newspaper will talk about it, and the cost. The BBC Is not in a position to risk any adverse publicity which would either make it look like it is wasting money, or trying to compete against commercial rivals.
Although the channels desperately need a rebrand, with the current Tory government, the BBC can't be seen to be spending money on updating logos/branding.
You say this a lot, but I don't think it's true. When something is updated, not everyone thinks solely of the cost. I think branding being up to date is perfectly acceptable and, short of the usual Daily Mail outrage, most people wouldn't care, including the *evil tories wooooooo*.
The Daily Mail would. Sky News would. The Telegraph would. Every Tory sympathising, right-wing newspaper will talk about it, and the cost. The BBC Is not in a position to risk any adverse publicity which would either make it look like it is wasting money, or trying to compete against commercial rivals.
The sad thing is this era of branding has gone through some of the lowest points of the BBC in recent years, such as the accusations over rigged phone ins and the Jimmy Saville scandal. This is the one time where the BBC really needs to freshen up but it just can't.