RE
They've updated the BBC FOUR pres set with new idents this year, and there could be a possibility that BBC One could experience something similar though, as shown by the Strictly ident.
Clearly they've been slowly rolling out the 'O' animation through its presentation recently, in order to keep the circles fresh. The best thing the BBC could do at this point is introduce a few new circle idents with the 'O' motif to keep it fresh, without running the risk of a rebrand.
I wonder if that was produced by new BBC Creative rather than Red Bee? Maybe a hint or nod to a possible update on the cards especially with the way the 'O' appears on screen. Probably wishful thinking though!
They've updated the BBC FOUR pres set with new idents this year, and there could be a possibility that BBC One could experience something similar though, as shown by the Strictly ident.
Clearly they've been slowly rolling out the 'O' animation through its presentation recently, in order to keep the circles fresh. The best thing the BBC could do at this point is introduce a few new circle idents with the 'O' motif to keep it fresh, without running the risk of a rebrand.