IN
That's such bull.
Mosey is the worst person I can think of to be let near a 24 hour news channel.
All of this rubbish about broadsheet and tabloid and that "we're better than Sky". He's stuck back in the News Directorate days, whereas most of the people working there are not.
I don't think there are significant amounts of people at BBC News who'd agree with Mosey's assertion that the BBC is in some way entirely pure and better-by-default than its rivals "because it's the BBC".
Opinions formers do not SIGNIFICANTLY prefer it - it was a few percent higher; and the comment that News 24 is really valued by its audience is to suggest that Sky is not... there is absolutely nothing to show that's the case.
A new set is just not going to fix the fundamental problems of the channel.
Anyway, Sky aren't going to sit around and do nothing; I think we can safely safe that much.
I don`t think Sky are going to do anything to counter it, until their next big revamp at least. It appears they have abandoned their foray into opinion and discussion programming, as their is only Littlejohn now, and thats only 30 minutes (really it should be at 7.30, news on the hour, then other programmes, unless another programme is eventually going to come in at 7.30?)
The change in editorial style doesn't seem to have happened, all the bulletins look the same, they still have the graphics that, although slot and integrate together well, look like they have been designed by an 11 year old, in fact the only thing that has changed is the music and slightly different opening sequence, and this was only due to legal issues with the previous music.
c@t posted:
James Hatts posted:
Some interesting bits in this interview with Roger Mosey from Tuesday's Independent:
http://news.independent.co.uk/uk/media/story.jsp?story=457932
http://news.independent.co.uk/uk/media/story.jsp?story=457932
Tim Luckhurst in The Independent posted:
Gravitas is central to Mosey's defence of News 24, the BBC's rolling news service. The channel is due to be relaunched within the next six weeks or so, after heavy criticism in an independent report compiled by the former Financial Times editor Richard Lambert, who declared that the channel was "not yet as good as the BBC claims it is".
Mosey insists that most opinion-formers significantly prefer BBC News 24 to Sky News. "The exception is that newspaper newsrooms tend to watch Sky more, and I think there is a fairly obvious reason for that - Sky does sometimes flash [breaking stories] that wouldn't pass the BBC test. I think newsrooms use Sky more as a kind of copy-tasting service, which is perfectly fair, but News 24 is really valued by its audience."
So, how will News 24 react to criticism? A new set, for a start, and seemingly a withdrawal from a head-to-head ratings battle with its rival. "The News 24 set is actually the oldest of the sets we've got. It goes back to 1999. It is lacking in energy, it lacks dynamism. It has got too much beige, and generally speaking it does not show off the channel to best effect. Equally, the graphics are a bit tired and old. We feel that those need to be revamped and relaunched as well."
Mosey acknowledges errors in the marketing of News 24. "There was initially a mistake two or three years back, when we said that we wanted to be the market-leader. A market leader always implies ratings. [But] what we want it to be is a quality choice of news channel. Its primary audience is going to be BBC News loyalists and people who on the whole are broadsheet viewers rather than tabloid viewers."
Mosey insists that most opinion-formers significantly prefer BBC News 24 to Sky News. "The exception is that newspaper newsrooms tend to watch Sky more, and I think there is a fairly obvious reason for that - Sky does sometimes flash [breaking stories] that wouldn't pass the BBC test. I think newsrooms use Sky more as a kind of copy-tasting service, which is perfectly fair, but News 24 is really valued by its audience."
So, how will News 24 react to criticism? A new set, for a start, and seemingly a withdrawal from a head-to-head ratings battle with its rival. "The News 24 set is actually the oldest of the sets we've got. It goes back to 1999. It is lacking in energy, it lacks dynamism. It has got too much beige, and generally speaking it does not show off the channel to best effect. Equally, the graphics are a bit tired and old. We feel that those need to be revamped and relaunched as well."
Mosey acknowledges errors in the marketing of News 24. "There was initially a mistake two or three years back, when we said that we wanted to be the market-leader. A market leader always implies ratings. [But] what we want it to be is a quality choice of news channel. Its primary audience is going to be BBC News loyalists and people who on the whole are broadsheet viewers rather than tabloid viewers."
That's such bull.
Mosey is the worst person I can think of to be let near a 24 hour news channel.
All of this rubbish about broadsheet and tabloid and that "we're better than Sky". He's stuck back in the News Directorate days, whereas most of the people working there are not.
I don't think there are significant amounts of people at BBC News who'd agree with Mosey's assertion that the BBC is in some way entirely pure and better-by-default than its rivals "because it's the BBC".
Opinions formers do not SIGNIFICANTLY prefer it - it was a few percent higher; and the comment that News 24 is really valued by its audience is to suggest that Sky is not... there is absolutely nothing to show that's the case.
A new set is just not going to fix the fundamental problems of the channel.
Anyway, Sky aren't going to sit around and do nothing; I think we can safely safe that much.
I don`t think Sky are going to do anything to counter it, until their next big revamp at least. It appears they have abandoned their foray into opinion and discussion programming, as their is only Littlejohn now, and thats only 30 minutes (really it should be at 7.30, news on the hour, then other programmes, unless another programme is eventually going to come in at 7.30?)
The change in editorial style doesn't seem to have happened, all the bulletins look the same, they still have the graphics that, although slot and integrate together well, look like they have been designed by an 11 year old, in fact the only thing that has changed is the music and slightly different opening sequence, and this was only due to legal issues with the previous music.