Aaron J Tibbett posted:
Just out of interest, how do they calculate viewing figures? Does anyone know, as it really fasinates me?
There are so many people that are on the BARB viewing panel or something, and they have a little box in the house that keeps asking them what they are watching I think.
I'm sure I read thats how they are calculated, I hope someone can explain better though, as I've always wondered too!
A cross-section of the public are given boxes which snoop on what you are watching, log the channel, time & how long you were watching for.
Overnight, this data is phoned through to BARB and collated, ready for managers at their meetings in the morning to analyse