The Winter Olympics, Wimbledon, the World Cup and Premier League football will drive 4K into the mainstream – but HDR will remain niche
During Black Friday and the run up to Christmas , discounted TVs have been advertised with buzzwords such as 4K, UltraHD and HDR banded around as the latest and greatest thing – but is now the right time to buy one?
Having been burned by 3DTV and then annoyed by often rubbish smart TVs, you could be forgiven for thinking that 4K and HDR are the next big forgettable fad.
The difference here is that both technologies simply improve an existing experience. You don’t have to fight with an uncooperative system, wear special glasses or buy yet another version of the same movie you already own on VHS, DVD and Blu-ray.
TECHNOLOGY on THEGUARDIAN.COM
26-Dec-2017 @ 18:51
(I've known that All World Cup matches were to be available in 4K, rumours of 4K Winter Olympics have been at large for a while, Wimbledon's new in house broadcaster has previously confirmed 4K from Centre Court in 2018, what's new is this article infers that both the BBC and ITV are to tool up for this coverage, however do take some caution on this, there;s no corrobative articles to go with this one)