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BBC iPlayer

Promo Refresh

BR
Brekkie Wales Wales Today
Think the iPlayer is one of the few on demand services not to rebrand.
Be nicer and more tolerant to each other. Them's the rules.
JA
JAS84 Yorkshire Look North (E.Yorks & Lincs)
Yeah. ITV Hub was originally ITV Player, All4 was 4OD, and My5 was Demand 5.
MD
mdtauk London London
Most people verbally call it iPlayer right, without the BBC. 3 syllables.
TR
trivialmatters
The all-important bit that mentions whose catch-up platform it is (i.e. the BBC's) being rendered as easily expendable in this way, is the opposite of what any brand sets out to achieve.


Renaming Kindle “Amazon Reads” wouldn’t improve the product image or the Amazon brand, just as renaming “iPlayer” as “BBC Play” wouldn’t really help either.


Just like iTunes is a way better brand than Apple Music and literally anything else would have been better than Apple TV+.

Of course knowing the BBC, expect the rebrand to BBC Me in a few weeks.
AS
Asa Admin Meridian (South East) South East Today
You joke but pre-launch names floating around included BBC iMP (Interactive Media Player) and MyBBCPlayer. Dodged a bullet there.

As said on the last page, a recognised standalone sub-brand is worth its weight in gold. I can’t see BBC Sounds ever reaching the same level of familiarity or admiration. Guess it keeps the marketing people happy by forcing you to say the “BBC” part though.

Not much to say about the pink BBC logo, apart from it’s an awful and unnecessary change.
JF
JetixFann450 Central Reporting Scotland
There are some cases where a coloured BBC logo works better instead of pure white, such as Exhibit A where the whole area is just snow.
*
Do you even read these?
TI
TIGHazard Tyne Tees Look North (North East)
I guess this is a good place to place this...

More iPlayer acquisitions. Pretty Little Liars, Pretty Little Liars: The Perfectionists and The Fresh Prince of Bel-Air.

https://www.bbc.com/mediacentre/2020/pretty-little-liars-fresh-prince
LW
LWTfan1968


In West Philidelphia, born and raised. On a playground was where I spent most of my days!
RD
RDJ Recently warned Central (West) Midlands Today
Interesting for the Beeb to pick Fresh Prince up considering they haven't aired it in over 16 years and it's been on a plethora of digital channels (and maybe a brief spell on Channel 5?) ever since.
Central News South January 9th 1989 - December 3rd 2006
DE88, watchingtv and LWTfan1968 gave kudos
SH
Sh1ruba Central (West) Midlands Today


Got a secret, can you keep it?
Swear this one you'll save
Better lock it in your pocket
Taking this one to the grave
If I show you, then I know you won't tell what I said
Cos two can keep a secret if one of them is dead
PF
PFML84 UTV Newsline
Sky Comedy announced yesterday as well that they have picked up The Fresh Prince. It's also on Comedy Central Extra and may still get the odd airing on 5 STAR.
JO
Jonwo
RDJ posted:
Interesting for the Beeb to pick Fresh Prince up considering they haven't aired it in over 16 years and it's been on a plethora of digital channels (and maybe a brief spell on Channel 5?) ever since.

I suspect it's to bulk up iPlayer's content.

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