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BBC Innovation

New BBC ad campaign (March 2013)

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RO
Ronant
BBC twitter accounts have been teasing an announcement which is being made tomorrow at midday, with the hashtag #innovation. So what's all this about?

This from BBC1's Tumblr featured the globe and BBC logo over the years: http://bbcone.tumblr.com/post/45259494542

So are we getting a rebrand? Seems unlikely but they say more information/news will be out at midday tomorrow. Why are they suddenly talking about the globe, something that hasn't properly been around since 1997? Sounds very interesting.

Quote:
Here's how the BBC globe changed over the years. More #innovation news/info at midday tomorrow http://bit.ly/Zmx8jJ


https://twitter.com/bbcpress
Last edited by Ronant on 14 March 2013 12:22pm
LL
Larry the Loafer
It's unlikely but logical. Although the globe hasn't been the BBC's identity for over ten years. I'm not sure why it'd still be relevant unless they'd bring it back.
RO
Ronant
I reckon a new look BBC1 from Saturday 30th March (Easter Saturday), tying in with the launch of Doctor Who, The Voice, The Village and new Jonathan Creek. And I reckon it will reintroduce the globe in a new way.

All will be revealed at midday...
:-(
A former member
I don't think it's a new ident, I think it's something like tomorrow world etc..or new project to inspire people?
JM
JMD
Ooh exciting. Odd they didn't feature the balloon in that tumblr gif.
RO
Ronant
New ad campaign, celebrating 90 years of innovation at the BBC: http://www.bbc.co.uk/mediacentre/latestnews/2013/bbc-innovation.html
:-(
A former member
So no new ident but still what the the point of this?
BE
begleybegley
So no new ident but still what is the point of this?


I would say its aim is to re-cement the repuation of the BBC and all the good it has done, particurlarly after its name was dragged through the dirt last year.
DV
DVB Cornwall
Underwhelming, been done before, albeit now with a few bits of whizzy website trickery. Had expected something new to be at the core of the announcement.
GE
thegeek Founding member
So no new ident but still what the the point of this?


the BBC occasionally likes to blow its own trumpet. And so it should.
BA
Bail Moderator
This is what we do.
LW
LeeWN
Bail posted:
This is what we do.


That reminds me of the English Regions promotion back in the days.

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