In addition to the balloon tribute, one of the BBC Wales announcers (I think it was Al Dupres) openly “criticised” the Oneness idents when they first launched. I think his words over the first ident were something like (or strongly implied) “No, I don’t know what they were thinking either. I rather liked the balloons myself”.
You know stuff’s bad when your *continuity announcers* call your idents bad.
HTV knows that one.
Arqiva, just switch to DVB-T2 already...