They've only gone and introduced the first decent ident to come out of the UK since 2002 (possible exception for the current C4 idents)!
Big, in your face logo rather than the stupid tiny things often used now, nice bit of CGI for the formup, pretty enough melodic soundtrack, not a hint of 'people ident' about it.
And best of all - it means NOTHING. It's just nice to look at. Which is all a TV ident has to be. It almost certainly also did not cost several hundred thousand pounds to make, nor require the input of a branding consultant.
Hopefully, the jobsworths working for marketing/design agencies who have absorbed vast amounts of money in the process of turning British TV branding into utter crap over the last 5 or 6 years will sit up and take notice of this one - BBC HD doesn't need brand consultancy to have good looking presentation. All we need now is for every other major broadcaster to realise that they've been well and truly sold up the garden path with the amount of money they've paid out to receive crap presentation in recent years, and British TV presentation might get back on form again.
Ident nice - though the old ones were also pretty effective. (Crystal clear?)
However the peak white, totally opaque, BBC HD dog is appalling. Wonder how long it will be before the number of complaints they get make them change it (as BBC One, Two and C4 did when they launched on DSat)
I love it. That is what TV idents SHOULD be like, none of this ITV-esque namby-pambyness!
cwathen posted:
WOW!!!!
They've only gone and introduced the first decent ident to come out of the UK since 2002 (possible exception for the current C4 idents)!
Big, in your face logo rather than the stupid tiny things often used now, nice bit of CGI for the formup, pretty enough melodic soundtrack, not a hint of 'people ident' about it.
I agree with both of you. It's fab.
This is what TV idents used to look like and still should do on SD broadcasts!
Perhaps not as good as the previous, but still pretty darn nice!
I ought to mention that when I say 'previous', I mean the first soundtrack version - with the softer, less grating melody -- for those unaware, a new soundtrack was added at some point earlier this year that sounded very 'MIDI Guitar'-esque and too harsh in comparison to the original audio.
What I find interesting is the logo after form-up: it goes "<HD> BBC" ala the 1991-1997 BBC2 idents. I thought branding had made that sort of thing verboten...
Somebody didn't like us all enjoying it!