BT
It brings to mind all that was good about the COW ident. Principally:
1) Elegance. Distinctive, but visually uncluttered
2) The black background meant it would mix or cut nicely to just about anything.
3) It looked right whether you had it on screen for 3 seconds or 23
4) Since it had no beginning or end, it could be left constantly running, ready for you to take in-vision when required. One less thing to worry about in the junction!
A revised COW could also be run with or without music. The dancer idents, with their music, just contribute to the junction clutter. By the time you've had the end music of the preceding programme, three different sets of music behind the trails, then the dancers, then the next programme, you've been through a musical rollercoaster. I'm not knocking the makers of the Dancers music - I think some of it is very good, but I'd welcome the use of just a straight announcer voice in some junctions.
1) Elegance. Distinctive, but visually uncluttered
2) The black background meant it would mix or cut nicely to just about anything.
3) It looked right whether you had it on screen for 3 seconds or 23
4) Since it had no beginning or end, it could be left constantly running, ready for you to take in-vision when required. One less thing to worry about in the junction!
A revised COW could also be run with or without music. The dancer idents, with their music, just contribute to the junction clutter. By the time you've had the end music of the preceding programme, three different sets of music behind the trails, then the dancers, then the next programme, you've been through a musical rollercoaster. I'm not knocking the makers of the Dancers music - I think some of it is very good, but I'd welcome the use of just a straight announcer voice in some junctions.