BBC Generic ident

Not seen this before - on the beginning of the weather on iPlayer, there's a generic BBC ident featuring glass blocks...

http://www.bbc.co.uk/iplayer/page/item/b00950pg.shtml

http://www.rp-network.com/tvforum/uploads/bbc1.jpg
http://www.rp-network.com/tvforum/uploads/bbc2.jpg
http://www.rp-network.com/tvforum/uploads/bbc3.jpg

Similar to the BBC Arabic TV idents?

Beautiful. Far better than the previous incarnation.

this was posted a while back, its the new bbc video ident too.

Glass blocks looks to be becoming a recurring theme, I likes it.

When will it start appearing on the BBC DVD's?

I'm fairly certain there was a thread about this some time ago, can't remember which one though.

EDIT: Ah found it, since archived...
http://www.tvforum.co.uk/forum/viewtopic.php?t=26977

Well i caught the end of Eastenders last night, and noticed at the end the BBC blocks animated followed by productions fading onto the screen at the end, the rotating blocks looked good, but when productions fades on it looks like a really bad mock.

But why, oh why, oh why do they have to put the BBC DOG over the top of the BBC Ident?

Are they seriously afraid you'll forget you're watching the BBC until all the glass blocks have formed up to spell, um, er, you know, BBC?

This had a thread on here a few months ago.

Its the new generic ident to be used across all platforms. The musical jingle is also to be used on TV, Radio and online on the iPlayer. The rotating cubes is very much part of the BBC brand now.

It reminds me a bit of one of those idents that ITV1 used in the celebrity era

It's used on BBC iPlayer when you watch BBC Weather.

If only somebody had mentioned that in the first post.