BBC First lauches

Here are the first two minutes of broadcasting, including a countdown, ident and classification warning.

BBC One ought to be jealous.

That ident is 14 years to late...... Channel 4 will be rubbing its hand

Of that? Hardly. I agree BBC1 could do with a new look but not one as spectacularly bland as BBC First.

I agree. It lacks character. It does not reflect the family nature of BBC One, so they would not be jealous.

Wow whatta typo in the title. Sorry folks.

Why don't they use that kind of content warning here?

And yeah, I agree, bland ident.

Not 100% sure but I think there's no provision in the law to need channels to do it, only Ofcom guidelines.