AN
All New Johnnyboy
hollyforum.com posted:
They begin as a very small company and as they begin to make more money, the begin to branch out into posters. Then word has got around, they make a bit more money then advertise on radio. Then eventually, they begin to advertise tiny amounts on TV and after making a lot more money, advertise a whole lot more paying ITV, Channel 4, Sky etc more and more money to advertise. Then eventually, you end up with a massive global brand like Nike which made it big in less than 30 years which is a very short time for this sort of thing.


Aha, the typical GSCE Business Studies student! Wink

Business growth on that scale does not work without outside investment and intense gearing. After 7 years with Barclays and turnover varying between £100,000 and £700,000 a year depending on the period, I still only have a £25,000 overdraft. Hardly enough to build a global brand with, I think.

Advertising is built into the cost of goods and services. And trust me, I run an advertising company.