PC
I don't understand why slides are currently so shunned. They can allow for a programme to be promoted in half the time that a trail would last and still be able to explain the programme just as well.
The downfall of trails like the food fight versions for The Restaurant , is that they are full of what is essentially superfluous content, rather than voiceover descriptions or previews to inform. The programme slide is the antithesis of this commercial style of trail, and not only 'cuts to the chase' quicker but is a perfect means for promotional variety, in a way I would have thought useful and valid, given the current climate where holding the viewers' attention between the 'gaps' has become so important.
I've noticed in a way, that ident symbols have notably replaced the programme slide in how they serve continuity: rather than the CA just telling the viewer what programme is starting now over the symbol, there are many occasions where it is also used (or only used) to promote the subsequent prog and its time, whether that's "...in 45 minutes" or whatever - and that was previously the type of anno often reserved for a slide preceding the ident.
The downfall of trails like the food fight versions for The Restaurant , is that they are full of what is essentially superfluous content, rather than voiceover descriptions or previews to inform. The programme slide is the antithesis of this commercial style of trail, and not only 'cuts to the chase' quicker but is a perfect means for promotional variety, in a way I would have thought useful and valid, given the current climate where holding the viewers' attention between the 'gaps' has become so important.
I've noticed in a way, that ident symbols have notably replaced the programme slide in how they serve continuity: rather than the CA just telling the viewer what programme is starting now over the symbol, there are many occasions where it is also used (or only used) to promote the subsequent prog and its time, whether that's "...in 45 minutes" or whatever - and that was previously the type of anno often reserved for a slide preceding the ident.