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BBC Christmas Idents

BBC ONE Christmas ident launch 6pm Sat (November 2010)

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MI
Michael
I disagree completely. The current BBC2 Christmas ident is beautifully designed, classy, understated and instantly memorable. It's the best of the current set.
LL
Larry the Loafer
I have to say that I prefer the typical snowy, jingly ident themes that BBC One often has, so BBC Two's offering hasn't been my cup of tea.
BR
Brekkie
It's just lazy too - a random animation with a template shoved over it. If they're happy to be that lazy at Christmas surely they could commission a couple more short idents which have nothing to do with the BBC2 branding then stick the "2" window over them at the end.
CH
chris
It's just lazy too - a random animation with a template shoved over it. If they're happy to be that lazy at Christmas surely they could commission a couple more short idents which have nothing to do with the BBC2 branding then stick the "2" window over them at the end.


How can you call that lazy? It's such an intricate design and quite imaginative. Granted, four years on the trot is a bit much but it's BBC Two and we have the 2010 buzz-word of cut-backs of course.
JO
Jonny
The only problem I have with it is that it makes no attempt to integrate the "2" within the piece; it's just tacked onto the end in the style of the old trail endboards. In that respect, it is lazy. Otherwise, I personally think it's an intricately designed, well executed ident that successfully veers off from the norm.

At the very least be thankful for the welcome respite it provides from the standard style. Let's just hope they make good use of the whole package and don't revert to the usual scheme at the first opportunity, as happened last year when the jazzy endboards returned a good week before the Gremlin was put back in its box.
DG
Dan Gooding
Re-using idents for three years in a row, like on BBC2 is hardly a bad thing if it 'works'... look at BBC Four, who've had the same Christmas Ident ever since they launched.
IS
Inspector Sands
Re-using idents for three years in a row, like on BBC2 is hardly a bad thing if it 'works'... look at BBC Four, who've had the same Christmas Ident ever since they launched.

Ever since they launched their current branding surely?
PC
Paul Clark
David posted:
Has any mainstream channel ever featured a Jesus, the donkey or anything like that in their idents?


IIRC - not the ident, but a key feature of the rest of the BBC2 Christmas 1992 look - styled as a nativity scene, with a costume donkey, and an angel '2' on the stage. The donkey was also used in the sidebar design for the programme slide, so was a prominent feature of the look.

That particular year has intrigued me, with no obvious correlation between the the main symbol - the Christmas tree lights '2' - and the other elements, which carried the nativity idea. Subsequent years use the same theme across all trails & idents for that year - the stop-motion toys, The Snow Queen, etc.
ST
SillyTilly
The BBC One Site has got its Christmas Header up now, so does this mean that the Christmas Presentation launches tonight? I hope not as the 11th is way too early.
Last edited by SillyTilly on 11 December 2010 11:23am
TC
TonyCurrie
Watch the junction into STRICTLY COME DANCING....
VM
VMPhil
Watch the junction into STRICTLY COME DANCING....


Wink

Will do.
AD
adw2007
18:00: Did I just see what I thought I saw!

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