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BBC: "Bringing Us Closer"

New pan-BBC campaign being launched at 9pm on Good Friday (April 2020)

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DB
dbl
dbl posted:
That script? Some Creative had to write that for Idris to voice.


It's a poem by Edgar Guest.

But there would still be a script, unless someone just randomly added the visuals


Indeed, they would have to write points where bits of the poem would have to go, to match with the sync visuals. Often with a guide track.
VM
VMPhil
Speaking of BBC campaigns. Would anybody be interested in me uploading a 16:9 upscaled edit of the 1997 Perfect Day trail I made a few years ago? I did it for my own amusement but it might be as good a time as any to share it on here. It's still quite captivating, IMO.

By popular demand (three people) here it is. Put together from a few good quality sources to represent the original broadcast version as much as possible. Uploaded to Vimeo due to being blocked worldwide on YouTube.


Part of the 'You make it what it is' campaign, and originally made to promote the BBC's music coverage on their TV and radio services, it was released as a charity single for Children in Need and reached number one.

FA
fanoftv
Absolutely amazing job. The detail is incredible.

It has brought back so many memories, and I can’t believe that it’s 23 years old!

Those big campaigns around that time were incredible and drilled the message home that it’s thanks to the viewers paying the license fee that such wonderful programming was and still is possible.
BH
BillyH Founding member
As a nine year old at the time I didn't quite understand the point of it, but the opera singer belting out "You just keep me hanging on!" (which finished a regularly-seen shorter edit of the promo) was always a source of amusement.

I thought for ages that Bob Geldof was one of the singers in that, but it's actually Evan Dando from The Lemonheads (at 2:2Cool. Actually in that upscaled version it's far more obvious!

Now do an upscale remaster of Rock The Blind's 'I Can See Clearly Now The Rain Has Gone'...

VM
VMPhil
Absolutely amazing job. The detail is incredible.

It has brought back so many memories, and I can’t believe that it’s 23 years old!

Those big campaigns around that time were incredible and drilled the message home that it’s thanks to the viewers paying the license fee that such wonderful programming was and still is possible.

You're giving me far too much credit Smile Those who have worked on it have uploaded different copies of it online over the years, but each with something wrong (soundtrack out of sync, mono audio, effects that were added later - CGI spaceships in the starry sky over the choir apparently?!) and this is an amalgam of sorts to create the best version.

As this was 1997 it was 15:9 (or very close to it at least) letterboxed in a 4:3 frame, so gentle cropping was possible - and some hopefully unnoticeable stretching of the edges on a handful of the clips (close-up shots for example). Really glad though that forumers have liked it or enjoyed seeing it again. All credit goes to those who actually worked on it. Here's the credits list from the original website:

Executive Producer: Steve Kelynack
Director: Gregory Rood
Copywriters: Ian Ducker & Will Farquhar
Art Director: Alistair Kay
Assistant Producers: Edel Erickson, Stephanie Vanider-Hill
Researcher: Jill Barber
Production Assistants: Gail Haslett, Kirstie Shaul, Julie Neilson



I was reading some Independent articles about this from the time, as they have a lot of old articles available on their website, apparently 'Wonderwall' was their first choice of song but Oasis turned them down. I really can't imagine that would have worked anywhere near as well!

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