Yeah, I think a good rule for life is not to read too much into gifs posted on Twitter.
Incidentally, is it just me or is BBC Creative's homepage broken on Chrome mobile? The video doesn't autoplay so you're greeted with a wall of unreadable text.
I'm not criticising the rationale or idea for such a campaign, which is clearly meant to be a morale-booster, but what exactly is "creative" about it? A few clips of BBC News footage and programmes edited together with Idris Elba reciting a poem and some orchestrated backing music doesn't seem - to me - very creative.
Most 'campaigns' like this would have been developed, planned and made over weeks, possibly even months. Creativity takes time.
This has been done with limited time, resources and development. They can't come up with some great concept and hire actors and crews and go out and film something
I'm not criticising the rationale or idea for such a campaign, which is clearly meant to be a morale-booster, but what exactly is "creative" about it? A few clips of BBC News footage and programmes edited together with Idris Elba reciting a poem and some orchestrated backing music doesn't seem - to me - very creative.
Most 'campaigns' like this would have been developed, planned and made over weeks, possibly even months. Creativity takes time.
This has been done with limited time, resources and development. They can't come up with some great concept and hire actors and crews and go out and film something
I think given the circumstances they've done a good job, under normal circumstances such a package would have been in the conceptual stage for a lot longer but as I keep saying in the newsroom forum we are not in normal circumstances and we're in a continual stage of running to keep up.
I'm not criticising the rationale or idea for such a campaign, which is clearly meant to be a morale-booster, but what exactly is "creative" about it? A few clips of BBC News footage and programmes edited together with Idris Elba reciting a poem and some orchestrated backing music doesn't seem - to me - very creative.
It takes bloody hours to source those images and clips not mention having to watch every single footage to select the right clips that fit the narrative. Plus the constraints of limited time and resources, this is a tight turnaround which is impressive.
Essentially it's a clip based promo but it's not promoting a programme, it's reacting to the mood of the nation. It IS creative.
That script? Some Creative had to write that for Idris to voice.
That script? Some Creative had to write that for Idris to voice.
It's a poem by Edgar Guest.
The promo is fine, but just fine. I can't help but feel it underlines the distinct lack of creativity in general. No one is expecting a masterpiece (actually I lie, some people are) but this is usually a time when the BBC would shine. Perhaps we're living in an era where that can't happen anymore (for various reasons).
That script? Some Creative had to write that for Idris to voice.
It's a poem by Edgar Guest.
The promo is fine, but just fine. I can't help but feel it underlines the distinct lack of creativity in general. No one is expecting a masterpiece (actually I lie, some people are) but this is usually a time when the BBC would shine. Perhaps we're living in an era where that can't happen anymore (for various reasons).
I think that the Beeb are split between channelling the vast majority of their resources into covering the crisis and ensuring that as many of their staff are safe. I'm making an educated guess here by saying that the promo was created by people working at home and accessing resources remotely as well as videoconferencing. That plus the scarcity of time plus the magnitude of the situation in my opinion excuses the low level of creativity.
Its not the quality of the promo that's important. Its the fact that the BBC are reacting to the crisis and saying to us "we're in this together and we'll get through this together"
That script? Some Creative had to write that for Idris to voice.
It's a poem by Edgar Guest.
The promo is fine, but just fine. I can't help but feel it underlines the distinct lack of creativity in general. No one is expecting a masterpiece (actually I lie, some people are) but this is usually a time when the BBC would shine. Perhaps we're living in an era where that can't happen anymore (for various reasons).
I think that the Beeb are split between channelling the vast majority of their resources into covering the crisis and ensuring that as many of their staff are safe. I'm making an educated guess here by saying that the promo was created by people working at home and accessing resources remotely as well as videoconferencing. That plus the scarcity of time plus the magnitude of the situation in my opinion excuses the low level of creativity.
Its not the quality of the promo that's important. Its the fact that the BBC are reacting to the crisis and saying to us "we're in this together and we'll get through this together"
Yup, agree with most of that. I just feel generally the creative spark is gone, so even without being in these most unprecedented of times, the bar is quite low. This promo isn't a million miles away from the For All Of Us campaign from a few years back. That wasn't particularly inspiring even with time/resources invested in it.
Speaking of BBC campaigns. Would anybody be interested in me uploading a 16:9 upscaled edit of the 1997 Perfect Day trail I made a few years ago? I did it for my own amusement but it might be as good a time as any to share it on here. It's still quite captivating, IMO.