BBC: "Bringing Us Closer"

So we're taking it this campaign video was their response to James' issue with the Oneness idents?

Can't believe I stayed in for that.

Don’t quit x https://t.co/t5n92m5MPW

— BBC Creative (@bbccreative) April 10, 2020

Looks that way...

Is the music a medley of BBC themes? I ask because I'm pretty sure I can hear the theme tunes of Blue Peter and Antiques Roadshow and possibly a bit of Doctor Who at one stage, albeit stylised.

I don't have a problem with the 'don't give up' message as it's an overall moral boost rather than relating to having the illness itself.

Do have a problem with the bloody Oneness dog walking ident that followed it. Just ridiculous. Surely they can't keep running them?

It is still possible that the 'globe' tease might have meant something I suppose.

I haven’t seen the ‘globe’ tease, any caps?

None of us have either. He's referring to the BBC Creative reply to James Mobbs, I believe.

Ahh!

Indeed. Nothing more than speculation though. Rather obscure choice however to relpy with the 1985 COW Globe Ident in reference to the campaign seen earlier tonight.

Oneness will be around forever and ever and ever.

Hey, at least there's one message in that video.

"Dont quit"... speculating.

I prefer what Twitter had in mind myself...

I'm not criticising the rationale or idea for such a campaign, which is clearly meant to be a morale-booster, but what exactly is "creative" about it? A few clips of BBC News footage and programmes edited together with Idris Elba reciting a poem and some orchestrated backing music doesn't seem - to me - very creative.

I also don't understand why BBC Creative (an oxymoron if ever there was one these days) responded to James Mobbs' tweet with the COW globe ident, if this trailer is what they were alluding to. OK, the globe symbolises "bringing us together", but Mobbs was very clearly alluding to BBC One idents - not a trailer that, in a few weeks from now, will be largely forgotten.