To be fair though, everyone's probably getting their hopes up over Oneness being abandoned. I mean, they've already teased us with a 'globe' GIF and I feel like we're all going to be disappointed after the whole lockdown's over when we see Oneness again.
A campaign entitled "Bringing us Closer" isn't the best name to use when we are supposed to be socially distancing ourselves from all and sundry - to protect the NHS and save lives? I can see the idea here, bringing us closer together via different means when we can't be in reality, similar to Britain Get Talking on ITV.
A campaign entitled "Bringing us Closer" isn't the best name to use when we are supposed to be socially distancing ourselves from all and sundry - to protect the NHS and save lives? I can see the idea here, bringing us closer together via different means when we can't be in reality, similar to Britain Get Talking on ITV.
But it is a poor choice of words.
It's fine, you're overthinking it. No one's going to see the campaign and be inspired enough to get in their car, go to their relative's house and hug them all are they?
I know I'm dramatising it slightly. But they could have come up with a better name. You never know, the actual campaign may be brilliant, but then seeing the slogan "Bringing us Closer" then a Oneness ident straight afterwards, it will give the wrong impression.