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BBC: "Bringing Us Closer"

New pan-BBC campaign being launched at 9pm on Good Friday (April 2020)

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SQ
SierraQuebec
A new "pan BBC campaign" will be launched across BBC One, BBC Two and BBC Four at 9pm tomorrow (Friday), entitled "Bringing Us Closer".
RD
RDJ
It’s already started on some BBC iPlayer trailers on BBC channels over the past week.
JO
Jonny
A new "pan BBC campaign" will be launched across BBC One, BBC Two and BBC Four at 9pm tomorrow (Friday), entitled "Bringing Us Closer".

The ultimate bait and switch - Oneness rolled out across all outlets; BBC2's Curve idents withdrawn.
SQ
SierraQuebec
RDJ posted:
It’s already started on some BBC iPlayer trailers on BBC channels over the past week.


Do you have any links? I haven't seen it yet.
JJ
Juicy Joe Founding member
Is the current Oneness also going to be cancelled - on Good Friday as I hypothesised?
CU
Custard56
Basically nothing to get excited about. A trailer campaign but Oneness stays.
JF
JetixFann450
To be fair though, everyone's probably getting their hopes up over Oneness being abandoned. I mean, they've already teased us with a 'globe' GIF and I feel like we're all going to be disappointed after the whole lockdown's over when we see Oneness again.
JJ
Juicy Joe Founding member
A campaign entitled "Bringing us Closer" isn't the best name to use when we are supposed to be socially distancing ourselves from all and sundry - to protect the NHS and save lives? I can see the idea here, bringing us closer together via different means when we can't be in reality, similar to Britain Get Talking on ITV.

But it is a poor choice of words.
GO
gottago
A campaign entitled "Bringing us Closer" isn't the best name to use when we are supposed to be socially distancing ourselves from all and sundry - to protect the NHS and save lives? I can see the idea here, bringing us closer together via different means when we can't be in reality, similar to Britain Get Talking on ITV.

But it is a poor choice of words.

It's fine, you're overthinking it. No one's going to see the campaign and be inspired enough to get in their car, go to their relative's house and hug them all are they?
JJ
Juicy Joe Founding member
I know I'm dramatising it slightly. But they could have come up with a better name. You never know, the actual campaign may be brilliant, but then seeing the slogan "Bringing us Closer" then a Oneness ident straight afterwards, it will give the wrong impression.
DV
DVB Cornwall
This would appear to be one of the pieces in this series ....



BR
Brekkie
Couldn't they at least go with "Bringing Britain Closer" to get the backronym right.

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