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Is a BBC re-brand inevitable?

(May 2012)

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AM
amosc100
chris posted:
Well channels in Australia were named after their old VHF frequencies - 7, 9, 10.

They didn't feel the need to rename in the digital era, because the brands are very well known.

how often is the BBC News channel referred to as 'News 24'?


I used to hate the names BBC 3 and BBC 4 because they say nothing about the channel, and brought to its logical conclusion, we might end up one day with BBC 14, but actually I don't mind the names now, it's fairly easy to promote which channel a programme is on.

News 24 however needs its name reinstating. The BBC dropped the 24 because people used to call it "News 24" instead of "BBC News 24", but it's one of those nonsense marketing things; just because people don't say "BBC News 24" doesn't mean they don't know "News 24" is a BBC service.


And now it's abbreviated to 'The News channel' most of the time, so it didn't solve the problem.


I don't think the BBC are too bothered that they're "The News Channel".


Well if they were bothered they were 'News 24', they should surely be bothered about being called the inferior brand name 'The News Channel'.


" The News Channel" isn't too bad for a brand.

Yep, everyone I know still call it News 24. It was definitely a very strong brand - well much stronger than at present!


Personally, I haven't noticed people calling it News 24 any more - the people that did were often those that went down to Presto on their velocipede to buy a bottle of Jif.


Sorry, but what is a Presto? Whatever it is I have never seen any in Greater Manchester, nor Amsterdam!


http://en.wikipedia.org/wiki/Presto_(UK_supermarket)


Rather have a Marathon, or Opal Fruits, or even Oil of Ulay any day!!!
JO
Jonny
I think most would say they had "seen it on the BBC" as opposed to News 24/the NC.

Although I would argue that if you said "News 24" to someone today they'd know you were referring to the rolling news service, whereas "BBC News" solo is ambiguous. There's also something pleasant and snappy about saying "News 24" compared to the cumbersome "the BBC News Channel".

NONE OF THIS MATTERS, of course. Wink

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