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Is a BBC re-brand inevitable?

(May 2012)

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JO
Jon
DTV posted:
Jon Wells posted:
I guess if more cuts went the BBC's way and they decided BBC Three didn't warrant it's own slot any more it might end up being merged with Two, Four would obviously then need a new name, but that wouldn't be Three.


I'm not saying they should do it. But there was talk of possible service closures and one of the main ones talked about BBC Three.
DO
dosxuk
Jon Wells posted:
DTV posted:
Jon Wells posted:
I guess if more cuts went the BBC's way and they decided BBC Three didn't warrant it's own slot any more it might end up being merged with Two, Four would obviously then need a new name, but that wouldn't be Three.


I'm not saying they should do it. But there was talk of possible service closures and one of the main ones talked about BBC Three.


Isn't that mainly down to the fact that BBC Three's main target audience are unlikely to get involved in a "what should the BBC cut because of the licence fee agreement"?
WO
Worzel
trivialmatters posted:
Well channels in Australia were named after their old VHF frequencies - 7, 9, 10.

They didn't feel the need to rename in the digital era, because the brands are very well known.

WillPS posted:
how often is the BBC News channel referred to as 'News 24'?


I used to hate the names BBC 3 and BBC 4 because they say nothing about the channel, and brought to its logical conclusion, we might end up one day with BBC 14, but actually I don't mind the names now, it's fairly easy to promote which channel a programme is on.

News 24 however needs its name reinstating. The BBC dropped the 24 because people used to call it "News 24" instead of "BBC News 24", but it's one of those nonsense marketing things; just because people don't say "BBC News 24" doesn't mean they don't know "News 24" is a BBC service.


And now it's abbreviated to 'The News channel' most of the time, so it didn't solve the problem.
RD
rdd Founding member
WillPS posted:


Sort of related: how often is the BBC News channel referred to as 'News 24'?


UPC Ireland remain absolutely convinced that the BBC News Channel is still called BBC News 24 - they still have (a) BBC News 24 logo on their website and it is still BBC News 24 on the EPG. This is despite the fact that the BBC News 24 rebrand to BBC News Channel happened two years before UPC's own rebrand from Chorus NTL and the fact that they've been through two different website redesigns since. Contractural reasons are the only thing that springs to mind as to why they keep insisting on this.
BA
bilky asko
Worzel posted:
trivialmatters posted:
Well channels in Australia were named after their old VHF frequencies - 7, 9, 10.

They didn't feel the need to rename in the digital era, because the brands are very well known.

WillPS posted:
how often is the BBC News channel referred to as 'News 24'?


I used to hate the names BBC 3 and BBC 4 because they say nothing about the channel, and brought to its logical conclusion, we might end up one day with BBC 14, but actually I don't mind the names now, it's fairly easy to promote which channel a programme is on.

News 24 however needs its name reinstating. The BBC dropped the 24 because people used to call it "News 24" instead of "BBC News 24", but it's one of those nonsense marketing things; just because people don't say "BBC News 24" doesn't mean they don't know "News 24" is a BBC service.


And now it's abbreviated to 'The News channel' most of the time, so it didn't solve the problem.


I don't think the BBC are too bothered that they're "The News Channel".
CH
chris
bilky asko posted:
Worzel posted:
trivialmatters posted:
Well channels in Australia were named after their old VHF frequencies - 7, 9, 10.

They didn't feel the need to rename in the digital era, because the brands are very well known.

WillPS posted:
how often is the BBC News channel referred to as 'News 24'?


I used to hate the names BBC 3 and BBC 4 because they say nothing about the channel, and brought to its logical conclusion, we might end up one day with BBC 14, but actually I don't mind the names now, it's fairly easy to promote which channel a programme is on.

News 24 however needs its name reinstating. The BBC dropped the 24 because people used to call it "News 24" instead of "BBC News 24", but it's one of those nonsense marketing things; just because people don't say "BBC News 24" doesn't mean they don't know "News 24" is a BBC service.


And now it's abbreviated to 'The News channel' most of the time, so it didn't solve the problem.


I don't think the BBC are too bothered that they're "The News Channel".


Well if they were bothered they were 'News 24', they should surely be bothered about being called the inferior brand name 'The News Channel'.
WP
WillPS
The only time I ever hear it referred to as "the news channel" is by people on the BBC! Everybody in person seems to call it News 24 still.
IS
Inspector Sands
Jon Wells posted:
I'm not saying they should do it. But there was talk of possible service closures and one of the main ones talked about BBC Three.

I think it was discussed mainly outside the BBC than within it
AM
amosc100
Yep, everyone I know still call it News 24. It was definitely a very strong brand - well much stronger than at present!
BA
bilky asko
chris posted:
bilky asko posted:
Worzel posted:
trivialmatters posted:
Well channels in Australia were named after their old VHF frequencies - 7, 9, 10.

They didn't feel the need to rename in the digital era, because the brands are very well known.

WillPS posted:
how often is the BBC News channel referred to as 'News 24'?


I used to hate the names BBC 3 and BBC 4 because they say nothing about the channel, and brought to its logical conclusion, we might end up one day with BBC 14, but actually I don't mind the names now, it's fairly easy to promote which channel a programme is on.

News 24 however needs its name reinstating. The BBC dropped the 24 because people used to call it "News 24" instead of "BBC News 24", but it's one of those nonsense marketing things; just because people don't say "BBC News 24" doesn't mean they don't know "News 24" is a BBC service.


And now it's abbreviated to 'The News channel' most of the time, so it didn't solve the problem.


I don't think the BBC are too bothered that they're "The News Channel".


Well if they were bothered they were 'News 24', they should surely be bothered about being called the inferior brand name 'The News Channel'.


" The News Channel" isn't too bad for a brand.

amosc100 posted:
Yep, everyone I know still call it News 24. It was definitely a very strong brand - well much stronger than at present!


Personally, I haven't noticed people calling it News 24 any more - the people that did were often those that went down to Presto on their velocipede to buy a bottle of Jif.
AM
amosc100
bilky asko posted:
chris posted:
bilky asko posted:
Worzel posted:
trivialmatters posted:
Well channels in Australia were named after their old VHF frequencies - 7, 9, 10.

They didn't feel the need to rename in the digital era, because the brands are very well known.

WillPS posted:
how often is the BBC News channel referred to as 'News 24'?


I used to hate the names BBC 3 and BBC 4 because they say nothing about the channel, and brought to its logical conclusion, we might end up one day with BBC 14, but actually I don't mind the names now, it's fairly easy to promote which channel a programme is on.

News 24 however needs its name reinstating. The BBC dropped the 24 because people used to call it "News 24" instead of "BBC News 24", but it's one of those nonsense marketing things; just because people don't say "BBC News 24" doesn't mean they don't know "News 24" is a BBC service.


And now it's abbreviated to 'The News channel' most of the time, so it didn't solve the problem.


I don't think the BBC are too bothered that they're "The News Channel".


Well if they were bothered they were 'News 24', they should surely be bothered about being called the inferior brand name 'The News Channel'.


" The News Channel" isn't too bad for a brand.

amosc100 posted:
Yep, everyone I know still call it News 24. It was definitely a very strong brand - well much stronger than at present!


Personally, I haven't noticed people calling it News 24 any more - the people that did were often those that went down to Presto on their velocipede to buy a bottle of Jif.


Sorry, but what is a Presto? Whatever it is I have never seen any in Greater Manchester, nor Amsterdam!
BA
bilky asko
amosc100 posted:
bilky asko posted:
chris posted:
bilky asko posted:
Worzel posted:
trivialmatters posted:
Well channels in Australia were named after their old VHF frequencies - 7, 9, 10.

They didn't feel the need to rename in the digital era, because the brands are very well known.

WillPS posted:
how often is the BBC News channel referred to as 'News 24'?


I used to hate the names BBC 3 and BBC 4 because they say nothing about the channel, and brought to its logical conclusion, we might end up one day with BBC 14, but actually I don't mind the names now, it's fairly easy to promote which channel a programme is on.

News 24 however needs its name reinstating. The BBC dropped the 24 because people used to call it "News 24" instead of "BBC News 24", but it's one of those nonsense marketing things; just because people don't say "BBC News 24" doesn't mean they don't know "News 24" is a BBC service.


And now it's abbreviated to 'The News channel' most of the time, so it didn't solve the problem.


I don't think the BBC are too bothered that they're "The News Channel".


Well if they were bothered they were 'News 24', they should surely be bothered about being called the inferior brand name 'The News Channel'.


" The News Channel" isn't too bad for a brand.

amosc100 posted:
Yep, everyone I know still call it News 24. It was definitely a very strong brand - well much stronger than at present!


Personally, I haven't noticed people calling it News 24 any more - the people that did were often those that went down to Presto on their velocipede to buy a bottle of Jif.


Sorry, but what is a Presto? Whatever it is I have never seen any in Greater Manchester, nor Amsterdam!


http://en.wikipedia.org/wiki/Presto_(UK_supermarket)

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