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BBC Brand

No more ribbons YAY (December 2007)

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DG
Dan Gooding
Don't no who else has seen this, but there's a new BBC ident, like the cross-channel promotions, which will be on dvds etc.

see it here by clicking showreel and then bbc identity

http://www.adelphoimusic.com/b2.html
BE
Ben Founding member
I spotted in on You Tube a little while ago. It's ok, builds on the 'What We Do' and 'Now on the BBC' promos with the three boxes breaking the branding guidelines Laughing
PA
Paul02
I wonder how much they got paid for doing that ? It's rubbish. The sound and visuals don't even match.
AS
Asa Admin
Paul02 posted:
I wonder how much they got paid for doing that ? It's rubbish.


I have to disagree - I think it looks fantastic. Probably really great on a big HD set too. I'd have happily seen the ribbons continue on but I guess a change was needed - I wonder if any BBC equipment/stationary etc. still use the ribbons design?

And I guess that now leaves the BBC Learning Zone as the oldest identity not to have been touched?
AN
all new Phil
Made me think of the graphics that accompanied the second version of the ITV1 celeb idents.

Very good indeed... a nice change from the BBC.
JO
Joe
Asa posted:
I wonder if any BBC equipment/stationary etc. still use the ribbons design?


Loads of BBC passes, computer wallpaper and so on still have ribbons branding.

I really like the music, and the video, they suit each other, and both are stunning.
HD
Humpty Dumpty
Reminds me of the old ITV3 idents...
http://thetvroom.com/itv/itv-3-01-01.html
DB
dbl
Paul02 posted:
I wonder how much they got paid for doing that ? It's rubbish. The sound and visuals don't even match.

I disagree, I think it's a nice change from the ribbons.
CH
chris
I don't like it to be honest. It's a bit too "flashy" and not as subtle and calm as the ribbons.
DE
denton
Anybody else notice the animated "BBC Productions" logo on many programme endboards over the last couple of weeks?
DB
dbl
denton posted:
Anybody else notice the animated "BBC Productions" logo on many programme endboards over the last couple of weeks?

Yep I noticed it at the end of Robin Hood and After You've Gone, looks quite nice. In a similar style to the Cross Channel promotion graphics.
http://www.divshare.com/download/3263415-0e8
BR
Brekkie
The 3D aspect of that ident is brilliant - but once the logo is formed and it becomes the white logo on a blue background it's all rather dull.

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