BBC Brand

Don't no who else has seen this, but there's a new BBC ident, like the cross-channel promotions, which will be on dvds etc.

see it here by clicking showreel and then bbc identity

http://www.adelphoimusic.com/b2.html

I spotted in on You Tube a little while ago. It's ok, builds on the 'What We Do' and 'Now on the BBC' promos with the three boxes breaking the branding guidelines

I wonder how much they got paid for doing that ? It's rubbish. The sound and visuals don't even match.

I have to disagree - I think it looks fantastic. Probably really great on a big HD set too. I'd have happily seen the ribbons continue on but I guess a change was needed - I wonder if any BBC equipment/stationary etc. still use the ribbons design?

And I guess that now leaves the BBC Learning Zone as the oldest identity not to have been touched?

Made me think of the graphics that accompanied the second version of the ITV1 celeb idents.

Very good indeed... a nice change from the BBC.

Loads of BBC passes, computer wallpaper and so on still have ribbons branding.

I really like the music, and the video, they suit each other, and both are stunning.

Reminds me of the old ITV3 idents...
http://thetvroom.com/itv/itv-3-01-01.html

I disagree, I think it's a nice change from the ribbons.

I don't like it to be honest. It's a bit too "flashy" and not as subtle and calm as the ribbons.

Anybody else notice the animated "BBC Productions" logo on many programme endboards over the last couple of weeks?

Yep I noticed it at the end of Robin Hood and After You've Gone, looks quite nice. In a similar style to the Cross Channel promotion graphics.
http://www.divshare.com/download/3263415-0e8

The 3D aspect of that ident is brilliant - but once the logo is formed and it becomes the white logo on a blue background it's all rather dull.