Another example of Marketing breaking their own rules that they very firmly insisted on in the first place (that the BBC property shall not animate individually or as one logo other than fade on or off).
Another example of Marketing breaking their own rules that they very firmly insisted on in the first place (that the BBC property shall not animate individually or as one logo other than fade on or off).
I think the only rule that hasn't been broken is that the BBC logo must always appear in its strict horizontal lock up on screen, on signage, etc.
Another example of Marketing breaking their own rules that they very firmly insisted on in the first place (that the BBC property shall not animate individually or as one logo other than fade on or off).
I think the only rule that hasn't been broken is that the BBC logo must always appear in its strict horizontal lock up on screen, on signage, etc.
Apart from that, anything goes.
I'm sure there were poster campaigns a few years ago where the letters were stacked on top of one another.
Still, these rules don't necessarily last for ever, they were probably essentially to get the logo firmly in position (excuse the pun) in those early years. I think the first thing to drastically break the rules was probably the CBBC bug idents...
Another example of Marketing breaking their own rules that they very firmly insisted on in the first place (that the BBC property shall not animate individually or as one logo other than fade on or off).
Rules that should have been kept to. Rules are there not to be broken.
Can somebody please supply the rest of us with a link, which states what the latest BBC guidelines are for use with logos etc. I'm not talking about the the one produced when the last set of logo's were made, but the current guidelines?
It is not impossible that these things change! It certainly has at the company I work for, who had a set of guidelines and have since amended them so the logo, and surrounding artwork is used differently giving the company a refreshed feel to the posters, advertising without costing a fortune to produce a new logo!
Do we have to have this exact same argument every single time the guidelines are bent a little? It's getting tedious...
Yes. Yes we do.
Obviously the guidelines have changed, I don't think I or anyone else was saying that, it's just they shouldn't have changed...
I think whenever this topic arises I'll keep quiet for a while since I think I've drummed it into everyone my opinion on the awfulness of how the BBC brand will look on-screen for the next 11 months.
This is my current opinion on BBC 2012. The promotions have been nicely done and the logo does well to mix the BBC and Olympic logo without causing offence. The different colours I think will work well as they show the different aspects of the olympics e.g. torch relay, cultural olympiad, sports itself, community effects etc. It clearly shows how the olympics can afect all aspects of our lives. As for the BBC blocks falling apart, it isn't too bad as they start off in the logo, fall apart to show the variety of coverage before forming together. It shows an inside the BBC coverage look which I like.
I wonder if Virgin Media have branding guidelines? Such as those which prevent the logo being hollowed out and used as a sig on a forum?
Jus' sayin
That was actually a screenshot of a loading animation on the fomer Virgin Media Television (Flextech) website, so it's not an unofficial image. I know you were joking but... jus' saying
