BBC 2012 - The Olympic Broadcaster

the BBC studio block under construction. Compare with the OBS studio block, which is a bit further south.
http://farm8.staticflickr.com/7228/7374237842_f5dea2ed4e_z.jpg

Just as a bit of an update to this, Points of View today revealed that the music on this promo is called "First Steps" by Elbow, a special commission by the BBC. It's been performed by the BBC Philharmonic Orchestra and the London Community Gospel Choir, and will feature as the theme tune to the Olympics coverage.

Apologies if this is common knowledge already, but here's more info. The full version of the theme is obviously to be revealed.

I wonder if the title sequences will be in a similar visual style to the Torch Relay promos then?

Will it be commercially released, I wonder? Hope so!

The one for the Beijing Olympics was done as a free MP3 download.

Yes, I remember downloading that via 5 Live. That was a great track and I still love playing it every now and then.

I think I used it as my phone's alarm tone. Certainly got me out of bed quickly.

Not to surprising but asked the question on Roger Mosey's blog about whether the trailer for the Olympics might debut on Sunday and he's said I'm not wrong but also to expect a "flicker of what's to come" tomorrow. Eurosport will also debut their trailer tomorrow.

When he first said that I thought maybe that "flicker" would be during today's news coverage of it being one month to go, but from his tweet just now...



...sounds like there might be little teasers during the junctions tonight or during the Semi Final coverage.

Also confirms that the trend of the last four years for Olympics, Euros etc. continues and the promo will be more or less the same as the titles.

It seems that, for the moment, Roger Mosey is keeping his cards very close to his chest. Not letting much away with his tweets for now!

The First Steps music is ACE

For anybody who wants a copy of the 1m10s promo version, Click

You can get a general idea of the look of the promo/titles on the website now:

http://www.bbc.co.uk/sport/0/olympics/2012/

Make sure to scroll to the bottom, and refresh the page!

EDIT: If you look at any other the other Olympic pages other than the main one (e.g. this one), you get animated versions at the bottom. Reminds me a little of those Get Ahead of The Games posters that have been up on the Tube for the last year or so.

Interesting video on the BBC News site showing the growing cost of the games - using graphics akin to those seen in the torch relay promo.

http://www.bbc.co.uk/news/world-18585209