BBC 2012 - The Olympic Broadcaster

The London 2012 Olympic Games - the biggest single broadcast event in the BBC's history - is now just eight months away.

With today's launch of the BBC's Olympic-related programming, surrounding the Cultural Olympiad and the London 2012 Festival, and the news that Elbow will be providing the official music for the BBC's Olympic coverage, perhaps now is the time to start a thread dedicated to all things London 2012 on the BBC.

Discussion of Olympic sporting and cultural programming, the BBC's preparations for the Games themselves, or whatever else takes your fancy, during the countdown to 27th July 2012.

To start, a reminder of what's been announced today, through the following links:

BBC Media Centre: http://www.bbc.co.uk/mediacentre/latestnews/cultural-olympiad.html (including a 5-minute film narrated by Kirsty Wark detailing upcoming cultural programming, and a link to the Media Pack, including a quite fetching new 'BBC - The Olympic Broadcaster' logo.

Roger Mosey's always informative blog: http://www.bbc.co.uk/blogs/rogermosey/2011/11/bbc_launches_2012_culture_cont.html

Mr Mosey also mentioned in a recent blog that details of the BBC's on-screen talent and programming for the Games themselves would be released in coming weeks.

London 2012 will be much more than just sport, so I thought it would be better to have a separate thread to encompass the wider Olympic theme.

Guide-

http://i176.photobucket.com/albums/w191/2007TopGearDog/bbcpink.jpg

-lines. *faceplam*

That's the one - reasonably nice, I thought.

BBC logo is stretched and they really should have thought about a different tone than hot pink, BBC Three already gets enough crap for their use of that colour.

The BBC logo should never, ever be in a different colour than black or white. I can just about get on with the other relaxation of the guidelines but different colours, especially hot pink for goodness sake, should never be allowed. It looks awful and degrades the brand.

Probably designed to link in with this:

http://newsimg.bbc.co.uk/media/images/43005000/gif/_43005619_london_new_pink_203.gif

Looking at the logo more, the whole thing is squashed. shame, someone got the dimensions wrong.

Still, you wont miss it even if it does make you recoil in slight horror.

EDIT: I understand how it's made to link to the Olympic logo but that logo has many different colour variants and none are as pink as the tone the BBC used, not even your example is that, the pink there is almost positively relaxed in comparison.

Yep, it's that particular shade of default Word colour palette pink that makes it unforgivable. There's no real reason for it, either; there's a perfectly satisfactory greyscale version that's already been seen. The 2012 logo connection is a weak one if that was the idea.

I fear this place may implode if it makes it to air.

I really do hope it makes it to air then!

If a pink theme is done tastefully, it can look pretty good . . . take, for example: http://www.bbc.co.uk/iplayer/

The difference is the iPlayer brand is pink. The BBC logo is not, it's white. This Olympic Broadcaster logo uses a pink BBC logo.

BBC logo can also be a nice dark blue, can't it? Can't think where I've seen it actually used but I think it is allowed in the guidelines.

But yes, the hotpink is awful, unfortunately matching the brand. It better not make it to air. So, it inevitably will.

Doctor Who uses a blue logo but I dislike it. It's even worse because it uses a gradient. Top of the Pops is the worst offender, their 2003 opening sequence used an orange gradient BBC logo that appeared with each box coming on separately, two distinct breaking of the guidelines. Not to mention it looked awful.