TV Home Forum

BBC 1997 rebrand - the unsullied era

Who wishes it would come back? (December 2020)

This site closed in March 2021 and is now a read-only archive
KU
Kunst
Also worth mentioning Parliament has two different logos: one for the idents and promos, the other for on screen graphics and the rest.

See? Inconsistencies like these, is what people don't get, from the BBC
IN
Interceptor
It was an excellent package, and the BBC logo itself has clearly stood the test of time.

The idents, literally all of the UK ones I can recall from launch, were great - and I particularly liked the UKTV integration.

The lack of a distinct logo for the individual television channels was a big oversight and, particularly in the case of BBC One, a big step backwards.

I just wish a small icon was allowed for, not unlike what UKTV would do with their channels when they diverged. I can't help but feel the scheme (if not the balloons) could have stuck around a bit longer if the channel controllers had the symbols they clearly longed for.
NJ
Neil Jones Founding member
Kunst posted:
Also worth mentioning Parliament has two different logos: one for the idents and promos, the other for on screen graphics and the rest.


It actually has three:
https://tvforum.uk/forums/post1210081#post-1210081
DE88, Kunst and Roger Darthwell gave kudos
JO
johnnyboy Founding member
I like uniformity, but in this case it was far too simplistic, bordering on dull. Also, CBBC was absolutely terrible in the yellow and black era I thought.

There was a lot more energy back then though and everything flowed better. Because the style for logos and text was so regimented, the design standards of everything else was much better. That’s what is missing so badly now - uniformity of logos, trailer endboards etc.


I liked the uniformity of the logos, to be honest.

And I agree with you that the uniformity of the logos forced designers to assert visual identity in different ways.

Had they been allowed to run with that, it would have been interesting to see how that visual identity would have asserted itself online, on billboards, in print media, and so on.

At around the same time, HSBC went for a very simplistic logo and colour scheme. Although the font in the logo has changed now, they have persisted with this identity for two decades now and, for me, it works.

I like understated and simple logos so it's no wonder this era appeals to me.

Newer posts