I like uniformity, but in this case it was far too simplistic, bordering on dull. Also, CBBC was absolutely terrible in the yellow and black era I thought.
There was a lot more energy back then though and everything flowed better. Because the style for logos and text was so regimented, the design standards of everything else was much better. That’s what is missing so badly now - uniformity of logos, trailer endboards etc.
I liked the uniformity of the logos, to be honest.
And I agree with you that the uniformity of the logos forced designers to assert visual identity in different ways.
Had they been allowed to run with that, it would have been interesting to see how that visual identity would have asserted itself online, on billboards, in print media, and so on.
At around the same time, HSBC went for a very simplistic logo and colour scheme. Although the font in the logo has changed now, they have persisted with this identity for two decades now and, for me, it works.
I like understated and simple logos so it's no wonder this era appeals to me.
OFCOM's queen bitch